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G&GR Media Watch: Interpreting the advertising for the Lions tour
This week I take a look at the advertising strategy for the coming British and Irish Lions tour. The subtext and narrative will amaze you. The use of iconic images in advertising is a
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The G&GR Social Pages: Melbourne Rebels
The Melbourne Rebels’ recent trip to South Africa was noteworthy for all the wrong reasons, and it’s easy to forget that 99 per cent of the Rebels’ social media usage was, and still is,
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The G&GR Social Pages – ACT Brumbies
Cat gets some great cheeky shots from behind the scenes at the Brumbies
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The G&GR Social Pages – the NSW Waratahs
A wry look at Aussie rugby social media, this episode focusing on Campo and the Tahs
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The G&GR Social Pages – Melbourne Rebels
The Rebels players’ and the Rebels team accounts on Twitter are fantastic. Especially in a sport-saturated media market such as Melbourne, distributing content and interacting with fans (and potential fans) via Twitter and Facebook
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The G&GR Social Pages – Western Force
Welcome to all our Western Force fans! I’ve done my research and I now understand that the ‘Western’ in your name refers to your geographical location relative to the other Australian Super Rugby teams,
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The G&GR Social Pages – ACT Brumbies
This edition of Social Pages is brought to you from the home of what Wikipedia refers to as the ACT Free Roaming Feral Horses of Australia. Did you know that collectively Free Roaming Feral
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The G&GR Social Pages: the Waratahs
In 2013 I’ll be doing the Social Pages a little differently. In the past I have tried to post something from each franchise and the Wallabies in each post. This has meant that I’ve
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The G&GR Social Pages: Melbourne Rebels
After a much-needed hiatus I’ve resumed my Campo-approved role as purveyor of Australian rugby’s social media gossip. Some of the commenters on my previous post will be reassured that there will be no match
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