Bring Back The Ruck
Herbert Moran (7)
I think it's the game day experience that really matters
Cheap tickets cheap merchandise and good venues
Cheap tickets cheap merchandise and good venues
NRC onwards and upwards
- Thread starter RugbyReg
- Start date
wamberal
Phil Kearns (64)
I am all in favour of learning from any and all examples of successful sporting promotions.
However, I have to point out a couple of home truths. Firstly, Cricket Australia is awash with money. Secondly, the BBL is derived from traditional cricket, which is shown on FTA already, and has an audience. Thirdly, the Laws of Cricket are easy to understand, and cricket is widely played throughout the community, and importantly, in many of the countries from which we draw our immigrant population.
I have been responsible for strategic planning in a large and very successful sporting organisation (not in Australia, and not in rugby), and from my experience is it is enormously important to have a clear and objective understanding of the environment in which the sport operates, the strengths and weaknesses of the sport and of its competitors, and a rational set of expectations as to what objectives can be set.
Only objectives which can be achieved should be countenanced, and of course the underlying resources must be reliably available.
Once the environment is properly delineated, and the objectives have been determined, the strategic action plans can be formulated.
The old story about the lost traveller in rural Ireland still applies. There is no point heading off towards your destination unless it is possible to get there from here.
However, I have to point out a couple of home truths. Firstly, Cricket Australia is awash with money. Secondly, the BBL is derived from traditional cricket, which is shown on FTA already, and has an audience. Thirdly, the Laws of Cricket are easy to understand, and cricket is widely played throughout the community, and importantly, in many of the countries from which we draw our immigrant population.
I have been responsible for strategic planning in a large and very successful sporting organisation (not in Australia, and not in rugby), and from my experience is it is enormously important to have a clear and objective understanding of the environment in which the sport operates, the strengths and weaknesses of the sport and of its competitors, and a rational set of expectations as to what objectives can be set.
Only objectives which can be achieved should be countenanced, and of course the underlying resources must be reliably available.
Once the environment is properly delineated, and the objectives have been determined, the strategic action plans can be formulated.
The old story about the lost traveller in rural Ireland still applies. There is no point heading off towards your destination unless it is possible to get there from here.
T
TOCC
Guest
So basically too hard right? Nonsense...
Even very basic principles like selecting team colours which don't clash, BBL ensured that there are vibrant and diverse colours which appeals to the kids, this is something you can do without money, yet is also something which the NRC got drastically wrong...
There's plenty to take from the BBL, you just need to put aside bias and objectively analyse and stop blaming all these other variable as to why the NRC can't succeed.
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Even very basic principles like selecting team colours which don't clash, BBL ensured that there are vibrant and diverse colours which appeals to the kids, this is something you can do without money, yet is also something which the NRC got drastically wrong...
There's plenty to take from the BBL, you just need to put aside bias and objectively analyse and stop blaming all these other variable as to why the NRC can't succeed.
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T
TOCC
Guest
Il give another which doesn't cost money but improves the experience for the viewer.. BBL and Channel 10 have filled breaks in play and broadcast with crowd and player interaction.. Logistically it might be hard to 'mike-up' a player for the NRC, but the BBL also interviews the coaches and other players on the bench. This is something Fox and the NRC could adapt, NRC needs to make its players and coaches available for this and sell the concept to Fox.
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terry j
Ron Walden (29)
call me old fashioned, but to 'transform' the NRC to include elements like dancing girls and fireworks when a try is scored would make me turn it off immediately. Which, as far as I can ascertain, IS the 'game day experience' people waffle on about.
uggh.
Completely different games. 20/20 is tailor made to fill in the gaps. Those gaps are completely predictable, we always know exactly when those gaps appear and can fill it with full knowledge they will come about.
cue the half fucking naked dancing twats.
Completely agree however with simple basic things like uniforms not clashing. That is surely kindergarden stuff? yet, as you point out, they managed to fuck that up.
things like multiple camera angles, that is probably down to money. That costs. And the viewing figures did not justify spending more. Chicken and egg there I suppose.
I remember ODI having huge crowds 'back then', when it too was the new kid on the block. Give this a few years maybe, and then expect the new tweak and look forward to 10/10. Maybe they can develop special balls that know when they are going for a six and will magically burst into flames. all for the spectacle, the game day experience, like flashing bails and stumps.
Shit, maybe I am just turning into an old grumpy bastard, but by god I hate this flashy sort of crap. Sadly tho, it is somehow completely representative of the shallow inanity of today's social media society. Lots of volume, so little content.
Hence we can see how BBL would fit in perfectly.
uggh.
Completely different games. 20/20 is tailor made to fill in the gaps. Those gaps are completely predictable, we always know exactly when those gaps appear and can fill it with full knowledge they will come about.
cue the half fucking naked dancing twats.
Completely agree however with simple basic things like uniforms not clashing. That is surely kindergarden stuff? yet, as you point out, they managed to fuck that up.
things like multiple camera angles, that is probably down to money. That costs. And the viewing figures did not justify spending more. Chicken and egg there I suppose.
I remember ODI having huge crowds 'back then', when it too was the new kid on the block. Give this a few years maybe, and then expect the new tweak and look forward to 10/10. Maybe they can develop special balls that know when they are going for a six and will magically burst into flames. all for the spectacle, the game day experience, like flashing bails and stumps.
Shit, maybe I am just turning into an old grumpy bastard, but by god I hate this flashy sort of crap. Sadly tho, it is somehow completely representative of the shallow inanity of today's social media society. Lots of volume, so little content.
Hence we can see how BBL would fit in perfectly.
Strewthcobber
Mark Ella (57)
They don't always get the playing strips right, did you see the super hero game a few nights ago?
Anyway, of course it barely matters playing cricket
Anyway, of course it barely matters playing cricket
Strewthcobber
Mark Ella (57)
I reckon the big problem the NRC has is that "no-one" really cares about these teams, and I mean specifically the entities that are running them.
The union run teams have a much bigger focus on their super sides and the NSW conglomerates are mostly about their shute shield side.
If the guys in charge don't really care, the supporters never will. Just look where Sheffield shield/state odi teams are now
Match day experience, camera angles, interviews is all just window dressing on top of that critically inadequate foundation
The union run teams have a much bigger focus on their super sides and the NSW conglomerates are mostly about their shute shield side.
If the guys in charge don't really care, the supporters never will. Just look where Sheffield shield/state odi teams are now
Match day experience, camera angles, interviews is all just window dressing on top of that critically inadequate foundation
wamberal
Phil Kearns (64)
Did you actually read my post?
If you did, you would understand that I was simply positing a well credentialled framework for strategy development.
Go on whittering about trivial stuff like team colours, and so on, if you want to, but lay off the insults.
Strategy is important, and challenging. It is not too difficult to come to grips with (did I say it was?) although it does require facing up to the true situation in which the game has to function and survive.
I hope the people who run our game understand that, even if you don't.
T
TOCC
Guest
Street that to me, it certainly looked like the QRU, Rebels and Brumbies cared about their teams and invested a significant amount of money into their operation. Waratahs lack of investment has been widely discussed but the remaining unions seemed to actually care and see the benefit.
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T
TOCC
Guest
Goes both ways mate, you're completely ignoring the content of posts as well.. Your arguing finance and understanding of the code are key issues, and they are, but like I'm pointing out improvements can be made outside of those two..
You want to argue that things like team colours are trivial, well I call it the basics.. If you can't get the basics of the competition right then what hope is there. Colours, team name and the location of the team are all part of brand recognition which is a key factor when trying to sell any product. Surely brand recognition and allegiance fits into your well credentialed strategy development.
You've taken exception to the team colours issue, but I have mentioned other possible improves if you care to read back through my posts.
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MarkJ
Bob Loudon (25)
They did mike up players for the NRC, or at least for one game - there was a Brisbane City game where Karmichael Hunt had one. Can't say it was the most exciting thing I'd ever heard. From memory it was a bit of yelling at other blokes to get in the line and some woo-hooing when they scored.
T
TOCC
Guest
Yes they had a recording device on the players, but I was more referring to how the BBL does live interviews of the players on the field during breaks in play, I don't think the technology or inclination is there yet for rugby.
But no reason they couldn't include interaction with players on the bench or even the coaches, similar measures are used in the BBL to fill breaks in play.
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Jagman
Trevor Allan (34)
In 2014 NRC they decided they were going to interview the try scorers just after a try, pretty early in the season. I think they canned the idea after one week because rugby players are always too out of breath for an interview.
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Dave Beat
Paul McLean (56)
Whilst this is an NRC thread, I will use club rugby as an example.
It is afternoon rugby (or a day for tragics) that the family can have fun attending. The afternoon test match a few year back against the Welsh had huge positive reviews.
I still suggest promote and strengthen the grass roots - engage the families at this level at the local ground, and build there interest right through to the test (inclusive of NRC & Super).
I believe the supporter base will expand significantly if there was focus on Grass Roots - with a growing supporter base alot follows; / player numbers / public interest / fun times. Afternoon Club rugby
It is afternoon rugby (or a day for tragics) that the family can have fun attending. The afternoon test match a few year back against the Welsh had huge positive reviews.
I still suggest promote and strengthen the grass roots - engage the families at this level at the local ground, and build there interest right through to the test (inclusive of NRC & Super).
I believe the supporter base will expand significantly if there was focus on Grass Roots - with a growing supporter base alot follows; / player numbers / public interest / fun times. Afternoon Club rugby
wamberal
Phil Kearns (64)
To me, the biggest issue surrounding the NRC is its long-term survival. And that comes down, primarily, to money.
The NRC is costing money to run. Where is the money coming from? Some of it is coming from the ARU, either directly to the franchises, or in the form of reduced revenues from Fox Sports as a quid pro quo.
It would be really interesting to see some sort of break-even analysis. And of course, even more interesting to see when, and how, it can reach the point of paying its own way.
One possible revenue stream is overseas viewing rights, either via Sky or ESPN or another broadcaster, or via pay-for-view.
The possibility of overseas interest is the main reason that I oppose tinkering with the rules. It seems sensible to me to have a standard product to sell, not a hybrid.
(This does not mean that I am against hybridisation, in fact I think it is inevitable - but hybridisation will have to happen at the national level, and encompass several nations, ideally, the whole Pacific).
The NRC is costing money to run. Where is the money coming from? Some of it is coming from the ARU, either directly to the franchises, or in the form of reduced revenues from Fox Sports as a quid pro quo.
It would be really interesting to see some sort of break-even analysis. And of course, even more interesting to see when, and how, it can reach the point of paying its own way.
One possible revenue stream is overseas viewing rights, either via Sky or ESPN or another broadcaster, or via pay-for-view.
The possibility of overseas interest is the main reason that I oppose tinkering with the rules. It seems sensible to me to have a standard product to sell, not a hybrid.
(This does not mean that I am against hybridisation, in fact I think it is inevitable - but hybridisation will have to happen at the national level, and encompass several nations, ideally, the whole Pacific).
T
TOCC
Guest
International broadcast rights to the NRC were bundled with the rest of the SANZAR package and have already been sold for 2016-2020. Sky sports have confirmed they own the rights and will broadcast the NRC to UK viewers alongside the ITM Cup and Currie Cup.
In addition, some of rules included in the 2015 NRC will be adopted in other tournaments in 2016, ITM Cup and Currie Cup are adopting their own variations of rules.
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In addition, some of rules included in the 2015 NRC will be adopted in other tournaments in 2016, ITM Cup and Currie Cup are adopting their own variations of rules.
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Strewthcobber
Mark Ella (57)
Might be easier to come across a game in the UK than in Australia!
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T
TOCC
Guest
Well they're only going to use the footage of the the games broadcast on Foxtel, that is they will use the live feed of Foxtels game and won't be broadcasting the matches streamed over the Internet as they fall short of broadcast quality required.
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