Broadcast options for Australian Rugby

[wamberal]

The previous Pontiff was a rugby player in his younger days.

If the current one? He is ex Argentina so there is a slight chance.

The one before last, Hugh. John-Paul 2, not Benedict.

 

[Pfitzy]

Foxtel:

I cannot like that enough.

 

[Badger]

Might reduce my ability to get to pubs though

The Tahs members' function pre and post game are kid friendly!

 

[Pfitzy]

Yes, but presented with beer, I am not

 

[Inside Shoulder]

This does not augur well:

Kerry Stokes' Seven is the only local television company to lodge an expression of interest with the International Olympic Committee for the rights to broadcast the next three Olympics.

Read more: http://www.smh.com.au/business/media-and-marketing/seven-the-only-olympic-broadcast-starter-20140429-37f5c.html#ixzz30FPOHu4e

 

[RugbyReg]

why?

 

[TOCC]

I can only see this been a good thing, if Channel 10 were bidding for the games theres every chance that they would have less money left over to bid for super rugby..

 

[Inside Shoulder]

why?

Because it would suggest that an increasingly marginal sport like rugby will not have much FTA interest.
If you can this sort of market share in 2012 and yet no one's bidding 2 years later

IF THE seven-day TV ratings dash were an Olympic event, Australia could add another gold medal to its modest haul.
Television audiences for the Games are swollen beyond expectation, with almost 2½ million people watching nightly on Channel Nine and Foxtel.
http://www.smh.com.au/olympics/news...ore-ratings-gold-for-nine-20120805-23o1z.html

 

[p.Tah]

This does not augur well:

I wouldn't be that concerned for rugby. The Olympics is very expensive. It basically requires a dedicated channel to broadcast. It doesn't rate that well and the time zone is rarely that friendly.

Sochi was a flop for TEN, they won't be going back anytime soon.

 

[WorkingClassRugger]

Because it would suggest that an increasingly marginal sport like rugby will not have much FTA interest.
If you can this sort of market share in 2012 and yet no one's bidding 2 years later

The next two or three Olympics will be in time zones that aren't exactly beneficial to our viewing audiences.

 

[WorkingClassRugger]

I wouldn't be that concerned for rugby. The Olympics is very expensive. It basically requires a dedicated channel to broadcast. It doesn't rate that well and the time zone is rarely that friendly.

Sochi was a flop for TEN, they won't be going back anytime soon.

I thought I read that is was relatively successful. Though I could understand why it wouldn't be all that successful as we aren't a big Winter Olympics nation.

 

[Inside Shoulder]

I wouldn't be that concerned for rugby. The Olympics is very expensive. It basically requires a dedicated channel to broadcast. It doesn't rate that well and the time zone is rarely that friendly.

Sochi was a flop for TEN, they won't be going back anytime soon.

Thats why I quoted the article: in 2012 9 got 42% of the audience.
But I heard Coates just now saying that Rio is a joke - 2 years out and infrastructure is non-existent and some venues have not even been started on. Water quality unreliable.

 

[TOCC]

Thats why I quoted the article: in 2012 9 got 42% of the audience.
But I heard Coates just now saying that Rio is a joke - 2 years out and infrastructure is non-existent and some venues have not even been started on. Water quality unreliable.

Ch 9 also reportedly made a $25million loss on the London Olympics..
Might have been popular with the viewers but not the advertisers..

 

[Inside Shoulder]

Ch 9 also reportedly made a $25million loss on the London Olympics..
Might have been popular with the viewers but not the advertisers..

Is rugby going to fare better on that front? i s'pose its cheaper in the first place.
Does it attract the demographic the advertisers are after?

 

[TOCC]

Is rugby going to fare better on that front? i s'pose its cheaper in the first place.
Does it attract the demographic the advertisers are after?

I'm not in a positions to answer that, but in the same article you posted it also had the Ch 10 executive chairman saying that he wanted the Super Rugby TV rights... So maybe the answer is yes?

 

[Inside Shoulder]

I'm not in a positions to answer that, but in the same article you posted it also had the Ch 10 executive chairman saying that he wanted the Super Rugby TV rights. So maybe the answer is yes?

Is anyone exercising those rights at the moment?
10 need cheap content

 

[Badger]

The next two or three Olympics will be in time zones that aren't exactly beneficial to our viewing audiences.

2018 Winter Olympics - Pyeongchang, South Korea
2020 Summer Olympics - Tokyo, Japan

Excellent time zones for Australian audiences. But hard to justify spending hundreds of millions to lose tens of millions.

 

[p.Tah]

I thought I read that is was relatively successful.

I have friends that work at TEN and the senior execs had very high expectations for Sochi. It did OK but not as well as they'd hoped.

 

[rugbyskier]

The next two or three Olympics will be in time zones that aren't exactly beneficial to our viewing audiences.

The 2016 Rio games are in a terrible time zone but after that the 2018 Winter Olympics and 2020 Summer Olympics are in South Korea and Japan, which are very good time zones for us. The Winter Olympics will be AEDT -2 and the Summer Olympics will be AEST -1.

 

[RugbyReg]

The 2016 Rio games are in a terrible time zone but after that the 2018 Winter Olympics and 2020 Summer Olympics are in South Korea and Japan, which are very good time zones for us. The Winter Olympics will be AEDT -2 and the Summer Olympics will be AEST -1.

but still programmed to appeal mostly to the NH (US) market.