Famous for packing out venues around the world, teen heart throb Justin Bieber failed to entice even one person into the debut Manawatu screening of his movie Never Say Never.
The 10.30am screening was played to an empty auditorium at Palmerston North's Downtown Cinemas - a far cry from the hype of screaming fans he attracts to sold-out concerts.
However, Downtown manager Kaye Hendricks said they were hoping for a much better turn out for today's afternoon screening of the film.
"I think fans are more likely to come to see the movie then and over the weekend also."
So far, pre-booked ticket sales have been low, but Mrs Hendricks did not find this surprising.
"Because the movie is aimed at kids, they usually just turn up at the time of the screening to buy tickets," she said.
The movie is available to audiences in 3D as well as 2D.
