I said it in the ideas thread, but start the season with a NSW double header. Make it a celebration of grassroots rugby with people encouraged to go in their club jerseys or colours. Cheap tickets, various food and craft beer tents, maybe a band, perhaps a high quality sevens match between the two main games. If the Waratahs don't want to be too involved in the NRC then this could be their one job - to make this event happen and get 10k people to it. There could be a Queensland double header too, with both Brisbane and Country each playing an interstate team at Ballymore - with a similar focus on making it a bit of an event.