It would be interesting to understand the demographic of the existing membership base.
Just because you are a member ATM,it doesn't mean Allianz is close to home.
It would be interesting, wouldn't it?
Postcode analysis is done in a majority of businesses and would be universal in entertainment-type businesses.
They would know where their customers come from and if the demographics are what we think they are, staying at Moore Park would make sense, on the face of it.
But it doesn't answer the question of whether or not the membership will fall or rise in the short to medium term if the venue is changed to somewhere so far away. Will new customers make up for old customers lost?
Surveys can give some clues in the matter if they are done scientifically but it would be a brave organisation that undergoes such a radical change in venue location.
The matters that Braveheart mentions would be part of the survey also.
Then there is the question of moving their headquarters if they move the playing venue. Their current setup is comfortable—they have their offices there and their training ground is within walking distance.
Having HQ and training in one place and playing in another on the other side of (a big) town, is not ideal.
Relocation of everything is expensive but if that can be recouped by savings in future ground hire and office rent, plus a rise in gate revenue, it is neither here nor there (literally).
And the question of whether present and future players will be influenced positively or negatively by the shift in the headquarters is another particular in the mix.
There's more to it than meets the eye at first glance.
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