Governance ARU-style and rugby’s faceless man

Scott Bryant May 16, 2012 16

No GravatarAustralian rugby’s governance structure is under review with both New South Wales and Queensland’s current voting powers set to be knee-capped in favour of a ‘one vote one value’ system across all states. This mightn’t be a bad thing, but when you consider the potential it has to concentrate the ARU’s control over the game, this mightn’t be a good thing either.

The review will by headed by disgraced former Labor Senator, Mark ‘The Faceless Man’ Arbib and the chairman of the ARU’s governance committee, Peter Cosgrove. Indeed it was Cosgrove who boldly claimed that rugby’s decision making should no longer be controlled “by old men in blazers”, however; it is the blazer wearers at the ARU who will set the terms of the review.

I know about governance, I used to be in one…

As with most things ARU, the announcement was well and truly telegraphed in the press with both the SMH and The Australian newspapers carrying stories with substantial amounts of detail even though the review had yet to be announced.

What a delicious irony that a review into the ARU’s governance, scheduled to be announced at the AGM, should be leaked to the press before it was announced.

According to reports, the reason for the review is to bring rugby’s antiquated governance arrangements kicking and screaming into the 21st century so they comply with the Australian Sports Commission’s (ASC) Sports Governance Principles.

As it currently stands, New South Wales and Queensland have 5 and 3 votes at the AGM respectively, and both NSW and Qld can appoint two directors each to the Board.

The proposed changes would see each state having just one vote at the AGM and the Board being composed entirely of independent directors selected by the ARU.

Clearly singing from the ARU hymn sheet, both the SMH and The Australian were at pains to point out that these changes were necessary otherwise federal government funding was at risk of being rescinded.

But, me being a nerd with too much time on his hands, decided to have a quick read of the ASC’s Governance Principles and found that this is not necessarily the case.

Under Principle 1.4, the ASC makes it clear that while its preference for federated sports bodies is for “one state one vote ……a proportional voting system is an option.”

Principle 1.4 also states that “larger member bodies should never be able to dominate the direction of an organisation” but under the current ARU arrangements any decisions require a voting majority of 75% which individually, neither NSW or Qld are capable of.

Of far greater concern to compliance under the current ARU structure is Principle 1.5 that states, “the governance structure should feature a clear separation of powers and responsibilities between the board and the chief executive officer and their staff”.

Hang on, you mean the ASC is saying the CEO shouldn’t be a member of the board? I wonder how the fact that John O’Neill is both CEO and Managing Director managed to sneak between the bat and pad of the SMH’s and The Australian’s journalistic integrity?

It’s not just NSW and Qld that look set to have their influence eroded. Without question the Rugby Union Player’s Association should also be looking over its shoulder as well.

RUPA's current rep on the ARU board praying for a miracle!

Currently RUPA has representation on the ARU’s board but according to Principle 1.8, it looks as though this representation is for the high jump. This Principle states that directors “are not appointed to represent any constituent body” and further that directors should have “no material conflict of interest as a result of being appointed director”.

Principle 1.8 then goes on to outline potential “material conflicts” and states that representatives of select groups would pose a “material conflict”. The guidelines give the example of a select group as being “umpires” so it’s not too much of a stretch to say players would fall into this category.

As an aside, Principle 1.8 also states that a CEO being a member of a board would also constitute a “material conflict” – so there’s strike two against JO’N’s current set up of him being CEO and MD. Just for completeness, strike three against having a CEO as a Director is mentioned at Principle 1.13 - but hey, who’s counting!

While the one state one vote” doctrine proposed might seem harmless enough, there are some significant threats to the independence of the smaller unions through financial incentives that can be offered by the ARU.

The ARU’s latest annual report shows that most of the smaller states owe the ARU money with amounts varying from $17,000 (Tasmanian RU) to a sizeable $427,000 (ACTRU).

It should be noted that the QRU is shown as a debtor in the ARU’s books but has since indicated it will pay this loan in full, and the NSWRU is not listed as a debtor.

While it’s totally appropriate for the ARU to help out the smaller states financially, it represents a risk that the ARU could use this financial hold to influence votes at the AGM.

Think I’m wrong? Well during 2011 the ARU totally extinguished the debt owed to it by the South Australian Rugby Union ($41,360) with no mention as to why, in either the SARU’s or ARU’s annual report.

Sure, $41,360 is not a massive figure in itself, but when you consider the SARU finished 2011 with only $168,679 in the bank, it represents a pretty big win for the SARU.

Obviously, as the amount of debt grows, so does the potential threat to independence. The fact the ARU still has provision for a further $124,000 in debt to write off suggests there could be more to come. I bet the ACTRU wouldn’t mind a bit of ARU largesse.

Of all the ASC’s principles, it’s Principle 1.7 that is my particular favourite.  It states that “the board should evaluate the performance and determine the remuneration of the chief executive officer.”

This might prevent the extraordinary situation where the CEO receives bonus payments when both the Profit and Loss and Cash Flow Statements are full of red ink.

For the 2011 calendar year the ARU recorded a net operating loss of $7.522 million and saw its cash balance reduced by $15.843 million but this still didn’t stop JO’N taking home $180,000 in bonuses.

Bonuses for what  you might ask? I’m not sure either, but it clearly wasn’t contingent on turning profit or World Cup success.

Gary Flowers produced similar financial results and was condemned, but out-going ARU Chairman, Peter McGrath, was glowing in his praise of JO’N.

Fair dinkum, the net loss was THIS big!

“Credit must go to ARU Managing Director and CEO,John O’Neill and his management team for reducing the impact on the bottom line and achieving a deficit of just $7.5 million,” Mr McGrath said.

No, I’m serious, he really said that!!

Just imagine how much JO’N would rake it if it were a good year? I guess we’ll all get to see in the 2013 Annual Report after the sugar-hit in revenue a British and Irish Lions tour will bring.

Let’s hope the board is strong and recognise this. Oh, wait, that’s right, JO’N’s the Managing Director too! Oh well, next year’s annual report will make interesting reading all the same.

The sad thing about this whole situation is that the ARU has form when it comes to conducting reviews to justify a position or previous decision, and that simply isn’t governance.

With real governance comes transparency, and it is transparency that is the ARU’s biggest weakness. You only have to look at the debacle that surrounded the announcement of the Melbourne Rebels or the re-appointment of Robbie Deans to see the opaque nature of Australian rugby’s governing body.

It will be interesting to see who the winners and losers are out of this review. A betting man would think the ARU will be the ones singing the victory song but the real measure of success will be the benefit or otherwise to the game as a whole.

Discussion »

  • http://www.doubletakeproductions.com.au/sports/ armatt

    The commerce/law student in me loved this. The rugby fan in me was reading with a grimace… fuck the ARU is frustrating.

  • Skip

    Together, we geeks are slowly but surely inching towards take over of G&GR and an end Gagger’s tyranical rule!

    It’s a great article though. Me thinks you’ve hit on several reasons the review of the world cup will not be published but probably guarenteed you’ll never join the hacks in the VIP match box.

    • http://www.greenandgoldrugby.com/ Matt Rowley (Gagger)

      Scott’s actually been in the box (well, overflow box at least).

      This was his way of pulling the ladder up behind him!

  • Cat

    We have been going a bit alternative lately: the financial one, the head injury post, and now this.

    Go G&GR!

    • Skip

      leading the way in journalistic innovation!

      • RedMan

        Doing the research and getting into the detail to deliver a quality, well rounded piece of writing that informs the reader of the facts. I’d say that is what journalism is all about.

        Just not too sure what that crap is that is constantly provided through the more ‘mainstream’ news outlets.

  • yourmatesam

    Good article Scott, it’s tops to get some insight into the happenings at the ARU board level. Having been involved with a Super Rugby franchise an d having some knowledge of how things tend to operate at the community rugby level on that side if things, I think the whole system needs an overhaul and am hopeful that the fuckwits at NSW and QRU and the ARU can manage to bring about some meaningful and positive change with these initiatives.

  • Nelse

    Just to make a point about the separation of powers, Managing Director has no more power in the boardroom than a Director, despite the adjective. The power rests with the Chairman. Under the corporations act, its fine to have the CEO as one of the board of directors. In fact most companies do. Obviously with the ASC principles, for ruling bodies of sports that is difference, which is probably why they are conducting the review in the first place, because suddenly the rules of the game have changed, so to speak.

    • Scott Bryant

      A point should also be made about the moves internationally for independent board oversight .

      The passing of the Dodd-Frank Act in the US is an example where regulators are taking steps toward legislating for this change.

      I agree, there is no issue under the Corps Act that a person can be both CEO and part of the Board, but the ASC clearly thinks its a problem.

      What shits me the most is the ARU pump a line to the press that the reason for the changes is to allow for a fairer voting system, when the bigger issue under the ASC’s guidelines is the ARU’s current governance structure, and the press swallow it without question.

      • suckerforred

        Some of the press swallow it without question. I for one class G&GR as ‘press’, since we get the most unbias honest questioning coverage of the code in the pages of this site. Hence the reason I read very little of the mainstream press.

        Good work and keep it up. We night be able to influance more changes.

  • johnny-boy

    Mark Arbib. Good grief.

  • nomis

    I’m glad there’s a review anyhow. And I think there is more than one good reason for it, even if the media only present one side of the story.

    Want we need in the end in a governance with the capability, responsibility and the authority to be able to keep driving the game fwd in Aus.

    All 3 of those boxes need to be ticked. Can’t have one without the others. Anyone blocking the way for the good of the game as a national sport, should remove themselves.

  • Bay35Pablo

    Sounds to me like the ASC guidelines is a set of pie in the sky, motherhood statements, unable to be implemented in the real world. SoundsAnd slike some businesses couldn’t comply with them let alone a sporting body where the prime aim isn’t always making a profit.

  • Lindommer

    Read somewhere Arbib played colts for a Sydney club, anyone know who?

    • Scott Bryant

      He played Colts with the ‘Wicks and grade with Easts.

      Not sure why he left both clubs but no doubt it would have had something to do with failed leadership bids he was organising.

  • Nabley

    With Arbib leading the Review Charge, perhaps the Managing Director/CEO issue will disappear and reappear as a Unions style Secretary…. Now given the HSU saga, that will really create a governance shit pile.

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