Cyril Towers (30)
Ideally I’d like FTA to be able to provide the local teams game live each week. That way people get exposed to their team, while Fox can continue to keep most of the games behind a paywall. Eg. All Tahs games shown live into NSW, Rebels into Vic on channel 10 and then fox can still cash in on rugby consumers looking for more etc. initially I think it’d be easier to drive audiences this way, and then look at providing more FTA content once there is demand for it
One thing people don’t realize with Super Rugby is it’s lack of appeal to a FTA broadcaster because their isn’t consistency in time slots. NRL/AFL etc. can provide structure for their other programming to work around. People are very habitual in their viewing and it’s not ideal to provide content that isn’t consistent.
You can also add to that we don't have enough product, we only have 4 teams, not enough local content to create interest.