Top Ten Hints to get Crowds?
1. Play attractive, constructive, and above all, winning rugby.
2. To 10. See Rule 1.
NO! God damn!
Obviously winning is a good thing, but it's a single piece of a very large puzzle. Otherwise explain why NFL, EPL, AFL and various other world class sport leagues get zillions into the stadiums regardless of whether the team is first or last. Any beginner level business course will tell you that for an enterprise to be successful it must match consumer demand in each of the four P's:
Product: As a whole, this is the game day experience. Quality of match, quality of the facilities, entertainment factor and of course, your team winning helps.
Place: The game needs to be played somewhere easily accessible by your target market. Further more you want to make sure your product can be consumed by as many avenues as possible (e.g. internet streaming, twitter etc). This is where pay TV is marked as a disadvantage to super rugby, but considering we are talking about crowds I will stay on topic.
Promotion: No one is turning up to your game if no one knows about it. Get on TV, radio and whatever else (anyone else getting thousands of Sydney 7s ads on facebook?) so that people know where to go and what time to be there.
Price: People aren't going to come if they don't believe the game day experience is worth the cost of the ticket. An uncle of mine went to a NY Yankees baseball game last year for $200. He said baseball is the most boring sport, but it's the most entertaining events he's ever been to.
Now these four points can be further broken down into hundreds of sub categories with different levels of applicability depending on what your selling, but ultimately it always comes down to these four. If the business is failing, it's because one or more of these factors is out of place. It's a simple formula that takes a long time to master.