what did she do to address the grassroots issue?
She engaged with the grass roots on personal level.
In some instances When players/clubs/teams had important games or milestones - she’d attend or send a personalised message… you’d only know about this kind of stuff if your invested in the grass roots & heard of this second hand - none of the other CEOs I’ve heard done stuff like this…
This might not mean much - but it’s a start when a a CEO without any budget to work is least engaging or acknowledging.
Hamish McLennan will turn up to a rugby event for the free meal and offer nothing but his angry looking frown.