Hmmm.... a person might wonder what the purpose of the game is.
Money/ Revenue (clearly pretty important at the moment when you look at the state of the Rebels, Brumbies and Waratahs)
More player offerings (recruitment / retention strategy)
Player development (higher level of competition for the team).
Brand awareness / Marketing / Strategic partnerships (creates a stronger 'global' brand, add in the 2 game tour to the NH early next year).
Pretty straight forward really. How dare the QRU think so strategically! I guess they could just whinge about RA not giving them more money?