The bigger picture is that only their French sponsorship has been implicated, the rest should carry on and focus on rugby matters as Altrad the company is hopefully unlkely to with draw from the other sponsorships.
In Australia sports sponsorship for a non major sport is hard enough to come by as it is and the support should continue to remain welcome.
No, the fact that the French sponsorship has been implicated is simply the surface level issue which parties have been found guilty of.
The bigger picture, as others have suggested, is that all sports sponsorships with Altrad must now be examined. Given the nature of what has occurred, Altrad the company will likely look at whether they'll continue in the sports sponsorship space. If the Force deal is all above board (like I hope and assume it is) yet Altrad decide to walk away, they'd still end up getting some type of financial compensation anyway.
The fact that the NZRU have gone straight on the offensive is a pretty clear indicator that this whole situation is pretty volatile.