The main goals for a 3rd tier are usually taken to be:
1. Provide an extra step for aspiring club players towards Super Rugby.
2. Increase the amount of higher level games per year for non-test Super Rugby players.
3. Affordable.
4. Engaging for the fans.
When we aim for goal 4 as an equal highest priority, we end up suggesting select clubs become the 3rd tier, which is the worst option for achieving goals 1 and 2.
Club rugby already has its place, and we can’t rely on the 3rd tier to get people excited about rugby. It’s a *3rd* tier!
This is why I think goals 1, 2 and 3 need to take priority. Achieving goal 4 is not as high a priority, though we want to work towards it as best we can as long as it doesn’t undermine prioritising goals 1, 2 and 3.
But I do want to add another goal as a high priority for a 3rd tier, which I believe is currently imperative. And that is to make the Super Rugby teams stronger and more competitive than their NZ counterparts.
This extra goal assumes Australian Rugby is locked into SRP (Super Rugby Pacific) until at least 2031, which I believe is the case. After 2031 we might go domestic, but until then…
If we can make the Super Rugby teams at least as strong and as competitive as the NZ teams overall, then this will achieve the following:
1. The Wallabies would be far more competitive than they are now, and we would expect them to win more often. This is obvious because they will have better players to select from, and more of them. Player development accelerates in a more competitive team environment. Imagine if the Wallabies were ranked 1-3 in the world heading into the WC and other competitions!
2. SRP (Super Rugby Pacific) will be a much more engaging competition. The really big problem for SRP (Super Rugby Pacific) in the Australian market is the fact that our teams mostly lose to NZ teams. But imagine if there were three Australian teams in the top five on the ladder, or if one or two Australian teams made the grand final on a regular basis! If Australian fans expected their team to win against NZ teams more often, Australian fans would be tuning in and follow with interest.
3. With Wallabies and SRP (Super Rugby Pacific) engaging the fans, revenue starts flowing in. Even less need to rely on 3rd tier to achieve goal 4 above.
In trying to achieve this, some models will be better than others.
My preference is for Super Rugby AU minus test players (and possibly Australia A players for some of the comp). But even if the Super Rugby teams play under different names, or even if Waratahs and Reds are to split into two teams each, the key is for all the teams to be controlled and run by the Super Rugby teams themselves. The benefits of this include:
1. Players play under a single coaching structure for the whole year. This allows teams to better develop combinations and cohesion and game plans for SRP (Super Rugby Pacific) the following year.
2. As Brett Mackay keeps saying, this is the simplest and easiest model to implement. If the Waratahs for example, see this as a key way to make themselves a much stronger team for SRP (Super Rugby Pacific), it’s pretty hard for Sydney clubs to try and stand in the way of that. This model could be implemented tomorrow. It seems like most of the Super Rugby teams are ready to go and just looking for a comp to play in—hence the current tours and games being played by Super Rugby teams in the off season.
3. It’s the cheapest model to implement. Overhead costs are greatly reduced—no new kit needed, training facilities, coaches etc. all already in place.
4. To really build and develop aspiring club players, any third tier teams need to be more than just teams in a comp. They need to have a vested interest in developing aspiring club players. Therefore, they need to have easy access to club players throughout the year, and the ability to incentivise extra training and conditioning, etc. Only the Super Rugby teams can play this role.
5. It has the added bonus of being pretty engaging for a 3rd tier. Brand names are already known, there is an existing affection for Super Rugby AU, etc. Fans of Super Rugby teams will take an interest to see new faces up and coming because it is better connected to SRP (Super Rugby Pacific) teams, etc.
I would use the old Super Rugby AU format. Invite Fiji Dura to be a part (minus their test players). Play it from August-October. Home and away, double round robin, with top 3 finals over two weeks = 12 weeks. Every Super Rugby team is guaranteed 10 extra games to introduce new aspiring club players to the mix, and prepare for SRP (Super Rugby Pacific) the following year.