Broadcast options for Australian Rugby

[JRugby2]

Very true. Soccer is the most popular sport in the world, with games lasting 90mins plus injury time. Cricket is hugely popular and it's short form goes forever. This "ball in play" stuff is something usually only brought up by league fans, purely to say how great league is, how crap rugby is etc etc

This is almost an argument to increase the length of games/ stop the clock more to protect ball in play time.

Rugby is good but each team only having roughly 15 minutes out of 80 to score points every game could be improved, to the benefit of literally everyone involved in the game (barring parents of young kids....)

 

[Rob42]

Rugby has a number of podcasts made about it weekly, produced by an array of types.

But what you're pointing out isn't the direct fault of RA. A number of the popular podcasts or social media accounts that focus on other codes are first and foremost creator led, without any direct influence or incentive by said codes, and so if we want the same thing it's not up to RA to start them.

They are popular because they aren't directly connected to the governing bodies and therefore free from influence. RA leading that charge would be antithetical to potential popularity and cut through.

Can I put in my semi-regular request for Super Rugby teams to replicate something like the Tah Talk pod from the Tahs which was (gulp) almost 20 years ago. Run by the media manager of the Tahs at the time, I think it was also Morgan Turinui's first media gig as well, whilst he was playing. It was great in sharing the stories of lesser-known players in the squad, beyond the usual perfunctory questions. It was a good wrap-up of rugby news outside the Tahs too. It created the connection with the team that is so critical to developing long-term supporters.

Easy to do, but hard to do well.

 

[Strewthcobber]

Can I put in my semi-regular request for Super Rugby teams to replicate something like the Tah Talk pod from the Tahs which was (gulp) almost 20 years ago. Run by the media manager of the Tahs at the time, I think it was also Morgan Turinui's first media gig as well, whilst he was playing. It was great in sharing the stories of lesser-known players in the squad, beyond the usual perfunctory questions. It was a good wrap-up of rugby news outside the Tahs too. It created the connection with the team that is so critical to developing long-term supporters.

Easy to do, but hard to do well.

The Reds were doing Socks Up in 2023 and 2024, but that seems to have fallen away.

I reckon the engagement they get on these official channels would be pretty minimal, and hard for everyone involved to keep at it - and now Ryan Smith is leaving

 

[Strewthcobber]

A couple of days in, the Youtube highlights numbers for the first test
* Stan - 8.3k
* The Bristish & Irish Lions - 137k
* Sky Sports - 806k

 

[PhilClinton]

A couple of days in, the Youtube highlights numbers for the first test
* Stan - 8.3k
* The Bristish & Irish Lions - 137k
* Sky Sports - 806k

Does YouTube have a strong geolocation algorithm? I.e. if I'm in Australia and search for the highlights, will I get the Stan results pushed first? Or just the results with the highest number of views?

 

[Braveheart81]

It doesn't really move the needle but there's also a Wide World of Sports (Channel 9) YouTube page that has 8.8k views with basically the same highlights video as the Stan Sport page.

 

[Derpus]

Australia getting thumped in a vaguely unpopular sport is a hard sell locally.