Broadcast options for Australian Rugby
- Thread starter WorkingClassRugger
- Start date
Strewthcobber
David Codey (61)
Or, more correctly, Sat night's FTA game only appeared in the top 30 programs at (#29) for people aged 16-39 and had reach of 39,000 and average of 16,000
Jimmy_Crouch
Peter Johnson (47)
But we need FTA 
Strewthcobber
David Codey (61)
Average of 16k in that demographic must be something like 1 person in that rating panel demographic watching
Adam84
John Eales (66)
Logic here is baffling....Shit ratings for the game is exactly why rugby needs to stick with FTA, but it also needs better marketing of the game.
Were people saying this when Reds v Waratahs drew 100k? Of course rugby needs FTA, because it's a niche fucken sport with a dwindling supporter base and using the a team with the smallest/lowest fan base in Australia to have a crack at it doesn't prove anything, Hiding the game behind a paywall with little to no marketing will only continue the death spiral that it's been in the past 20 years...
If Super Rugby FTA isn't drawing much interest, and it's not providing any competition to SVOD Stan services, then Stan wouldn't be paying much of a premium to remove it from FTA...
Were people saying this when Reds v Waratahs drew 100k? Of course rugby needs FTA, because it's a niche fucken sport with a dwindling supporter base and using the a team with the smallest/lowest fan base in Australia to have a crack at it doesn't prove anything, Hiding the game behind a paywall with little to no marketing will only continue the death spiral that it's been in the past 20 years...
If Super Rugby FTA isn't drawing much interest, and it's not providing any competition to SVOD Stan services, then Stan wouldn't be paying much of a premium to remove it from FTA...
Strewthcobber
David Codey (61)
Social Blade (?) has the Super Rugby Pacific YouTube channel with 769k views last week, and 3.07m views over the last 28 days.
No idea how legit any of that is, but feels like this is where the game should be looking.
No idea how legit any of that is, but feels like this is where the game should be looking.
WorkingClassRugger
Michael Lynagh (62)
Issue is, how do you better monetize those views?
LeCheese
John Hipwell (52)
The only way to make anything worth-your-while from engagement on socials now is through brand deals / sponsored content.
Strewthcobber
David Codey (61)
Same as FTA isn't it? A loss leader to drive people to pay for Stan. I agree the conversion rate for that will be pretty tiny!
The difference is you might get the odd person under 40 watching on YouTube.
dru
David Wilson (68)
The Youtube algorithm is failing too. Or perhaps Youtube think it is increasingly marvelous? My feed used to be very satisfying, these days it is out of control with conspiracy, bot manufactured content (some of which, only some, is actually OK) and shit that is being pushed that has nothing to do with my interests. Mostly political and/or mindless conjecture.
There is not a lot of alternative without diving deeper into unmoderated extremes.
mst
Peter Johnson (47)
I always wonder when I am reading the conversations around Stan and SRP (Super Rugby Pacific) if people realise that the the content is accessible at anytime making it super convenient so will fit anyone schedule. But yet still people have little interest in accessing it which is telling.
Wilson
John Eales (66)
It appears Eddie has been back in the podcast studio, not sure if I can bear to listen to it though:
The GroundsKeeper
Allen Oxlade (6)
Can't wait for the Wallabies to play them in October as I'm sure most of the Country isIt appears Eddie has been back in the podcast studio, not sure if I can bear to listen to it though:
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