T
TOCC
Guest
do you want to see how dumb we are in rugby. visit the sports on foxtel site.
http://www.foxtel.com.au/whats-on/sport/default.htm
nrl is on foxtel. nrl is on fta.
afl is on foxtel. afl is on fta.
Super Rugby/nrc on foxtel. Super Rugby/nrc is NOT on fta.
rugby is the odd one out with fta and talk of immediate returns seems like a flawed and short sighted strategy. deteriorates medium term profits. wouldn't want to be a shareholder.
foxtel core goal is to increase subscriptions. usa subscriptions are at 90%. australia is an embarassing 30%. foxtel's goal is to lift subscriptions to 50%. that is on the public record. previously there goal was much more ambitious.
to increase subscriptions they need reasons for people to subscribe. sport is a big reason. rugby can be an influencing factor. along with other codes shown live. but this influence will only grow if foxtel have the brains to take rugby to the masses. at any rate, foxtel should be bending over backwards to show they will "build the health of the code".
power in rugby's hands. broadcast rights for rugby on the horizon.
This argument has been had on this site 1000 times so I'm not going to railroad the NRC discussion on the topic of Super Rugby exclusive broadcast right, there are a number of other threads relevant to this discussion...
The topic of the NRC stands, rugby union was lucky to get $1.5million for 2 years, during the ARC the ARU was actually paying $200'000/annum to the ABC to offset the broadcast costs. There are also the costs of actually broadcasting and editing the game, which depending on the number of cameras and facilities at the stadium can range from $50'000/game for low budget events up to $750'000/game which we see at events like State of Origin and AFL GF's. So on-top of the cost paid to the ARU, Foxtel will also be spending around $1-2million in production throughout the year, this is also the reason they have committed to broadcasting one game per round.
Foxtel has paid $1.5million and thus owns the exclusive rights, they aren't going to then hand them over to FTA channels because us rugby union fans feel that it would be better for the game if they did.