SKY, who are usually super-secretive about these things, are reporting an 11% increase in viewer numbers this season on their subscription & recently-acquired FTA channels.
Biggest audience so far was Tribe v CruSadists followed by Tribe v 'canes, both well over 400K.
No breakdown viz sub v FTA but their subscriber base is fairly static so I'd guess that a lot of the growth is due to the FTA delayed "match of the week"?
Also reporting unspecified growth on their streaming platforms.
Edit: article on a different site describes the increase in digital views as "modest".
Which game has attracted the most rugby lovers so far this season?
www.nzherald.co.nz