Phil Kearns (64)
Funnily enough one of the things NZR and Silver Lake were talking about was developing a rugby egame from what I read. It is really a way forward to attracting more new eyes to the game, especially in USA/Asia I think.I absolutely agree with this, World Rugby really needs to be reaching out to someone like 2K or EA and trying to get a proper rugby game made. I've played some of the stuff that's on the market, but to be honest it's all a bit shit.
I strongly believe that one of the big drivers of soccer's success in non traditional markets, e.g. USA, Aus etc has been due to the Fifa franchise. Same with the NFL and Madden.