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Australian Rugby / RA

lou75

lou75

Ron Walden (29)
No Amirte, Youarewrong - the NRC colours on the goal post pads are Navy Blue and Cyan. The ARU/RA have not seperated their brand from the teams/organisations that play under it . Your analysis that "This means obviously the Wallabies and RA are not seen as one organisation (because in many ways, they're not) and other brands/organisations can sit under it (Aus 7s, Women's XV, rugby.com.au, age grade rep, NRC, etc.)." is incorrect in my opion, hazy at best.
 
Gnostic

Gnostic

Mark Ella (57)
The discussion Amrite has brought to the fore is a sensible and reasoned one. I am occasionally cynical about the ARU :) and in this no less so in this case. I have no doubt the rebranding is an attempt to create the illusion of new start. a fresh "team" at the top ignoring the continuity that will be present even when Pulver is gone. What they really do need to understand is the damage they have done to the product. Not the brand the actual standing of the product. This year I went on our yearly tour with the usual crowd of Rugby Tragics. As usual it was a brilliant weekend and great rugby company and the test crowd was pretty good all up. What has been noticeable though is that before and since we have not found time as we have for years to engage in the usual Rugby chatter, our engagement has dropped to game day levels of the casual fan. Do the elite level managers realise the damage that has been done. Even through the failure of the Deans era this apathy and disengagement was not present. I know I am not a supporter of the NRC for well known and published reasons, but even I have managed to set aside time to watch the finals in previous years. This year I could not be bothered and from the reports I missed a good game but struggle to care such is the level of apathy. If such is the level of disdain in me, and I previously regarded myself as a complete tragic in all things Rugby, then the product itself is in danger and rebranding it could well (and has been for me) yet another nail in the coffin, with confirmation bias playing a large factor. This is the risk I don't think they looked at closely enough, do they understand in just how low esteem they are held and that any new brand would be tainted from the start, with no history to moderate the angst and provide the seed for growth. /p>
 
amirite

amirite

Chilla Wilson (44)
lou75 said:
No Amirte, Youarewrong - the NRC colours on the goal post pads are Navy Blue and Cyan. The ARU/RA have not seperated their brand from the teams/organisations that play under it . Your analysis that "This means obviously the Wallabies and RA are not seen as one organisation (because in many ways, they're not) and other brands/organisations can sit under it (Aus 7s, Women's XV, rugby.com.au, age grade rep, NRC, etc.)." is incorrect in my opion, hazy at best.
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Haha, are they lying then? http://www.adnews.com.au/news/australian-rugby-union-has-a-bright-new-brand

You are picking the strangest hill to die on.
 
amirite

amirite

Chilla Wilson (44)
Gnostic said:
The discussion Amrite has brought to the fore is a sensible and reasoned one. I am occasionally cynical about the ARU :) and in this no less so in this case. I have no doubt the rebranding is an attempt to create the illusion of new start. a fresh "team" at the top ignoring the continuity that will be present even when Pulver is gone. What they really do need to understand is the damage they have done to the product. Not the brand the actual standing of the product. This year I went on our yearly tour with the usual crowd of Rugby Tragics. As usual it was a brilliant weekend and great rugby company and the test crowd was pretty good all up. What has been noticeable though is that before and since we have not found time as we have for years to engage in the usual Rugby chatter, our engagement has dropped to game day levels of the casual fan. Do the elite level managers realise the damage that has been done. Even through the failure of the Deans era this apathy and disengagement was not present. I know I am not a supporter of the NRC for well known and published reasons, but even I have managed to set aside time to watch the finals in previous years. This year I could not be bothered and from the reports I missed a good game but struggle to care such is the level of apathy. If such is the level of disdain in me, and I previously regarded myself as a complete tragic in all things Rugby, then the product itself is in danger and rebranding it could well (and has been for me) yet another nail in the coffin, with confirmation bias playing a large factor. This is the risk I don't think they looked at closely enough, do they understand in just how low esteem they are held and that any new brand would be tainted from the start, with no history to moderate the angst and provide the seed for growth. /p>
Click to expand...

The cuts certainly run deeper than any rebrand can fix, that's for sure. Still, for a bloke like you that likes pieces of what RA run (presumably test football) and not others (NRC) it makes sense to split-up/differentiate the brand. Will it work? Probably not, but there's merit to the idea.
 
Froggy

Froggy

John Solomon (38)
We need to distinguish in this discussion between brand and logo. A logo is just a symbol for a brand, the brand is basically what people think and feel when they see that logo (or for that matter come into contact with the organisation in any other way).

If you look at brands like McDonalds, Apple, Gucci, Ferrari, they all conjure up certain thoughts and emotions as soon as you see that brand.

The ARU have changed their logo, it's a hell of a stretch to suggest they've changed their brand, I think we ( and most others) still have the same thoughts and emotions when we see it.

When Woolworths changed their logo to that peeled apple looking thing, and went about re-building their image, basically trying to move from 'cheap' to 'fresh', they spent millions on marketing to try to change that perception. Whether it was successful or not you be the judge, but that's what 're-branding' is about.
 
Braveheart81

Braveheart81

Will Genia (78)
Staff member
Certainly if the ARU were ever going to rebrand, doing so as they moved in to new premises makes sense.

I think it is a worse decision to badge the new building and go through that change and then rebrand in a year or so from now.
 
Killer

Killer

Cyril Towers (30)
Amirite is coming from a position of being hugely favoured by the ARU/RA for many years so imo is seeing them through rose coloured glasses. The ARU to this point have not done anything well and with all the same people in charge nothing is likely to change.
 
amirite

amirite

Chilla Wilson (44)
Killer said:
Amirite is coming from a position of being hugely favoured by the ARU/RA for many years so imo is seeing them through rose coloured glasses. The ARU to this point have not done anything well and with all the same people in charge nothing is likely to change.
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Haha, what? I imagine dealing with local rugby issues in WA and Vic our day to day is very similar.
 
RugbyReg

RugbyReg

Rocky Elsom (76)
Staff member
Killer said:
Amirite is coming from a position of being hugely favoured by the ARU/RA for many years so imo is seeing them through rose coloured glasses. The ARU to this point have not done anything well and with all the same people in charge nothing is likely to change.
Click to expand...

mate you are walking a fine line to playing the man and not the ball. Take this as a warning
 
Ruggo

Ruggo

Mark Ella (57)
Having watched a bit NRC this year, we are in a good position with some of the talent coming through. Valentini and Timu have a shitload of promise at 8. I see Kefu type quality in Timu's game.
 
sunnyboys

sunnyboys

Bob Loudon (25)
So Phil Kearns is being described as the leading contender for the next CEO of the ARU.

Oz rugby is disappearing up its own orifice.
 
Rugbynutter39

Rugbynutter39

Michael Lynagh (62)
Rugbynutter39 said:
If they appoint Phil Kearns as ceo I think I will finally accept rugby is screwed in this country.


Sent from my iPhone using Tapatalk
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When will rugby learn they need an experienced professional sports administrator running our game - oh that is right Clyne the banker and sherry were on the interview panel.

Unbelievable


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