Gillard support wanes as Abbott closes in
JULIA Gillard is losing her bitter battle with Tony Abbott for Australia's political leadership after collapses in voter recognition for her trustworthiness, likeability, empathy with voters, strength and ability to manage the economy and national security. As Labor's primary vote remains below 30 per cent, the Opposition Leader has again pegged back Ms Gillard's standing as preferred prime minister, although both leaders continue to be punished by voters.
According to the latest Newspoll survey, conducted exclusively for The Australian last weekend, the Coalition maintains a clear election-winning lead over the Gillard government.
Primary vote support has remained virtually unchanged for the past three weeks, with the Coalition on 48 per cent and Labor on 29 per cent. The Greens' vote, in the days after Bob Brown's surprise resignation as party leader on Friday, was steady, going from 11 per cent to 12 per cent.
Taking into account preferences at the 2010 election, the Coalition continues to lead Labor 56 per cent to 44 per cent, compared with 57-43 per cent three weeks ago.
Voter satisfaction with the Prime Minister fell in the past three weeks while a slight lift in approval for Mr Abbott helped him put his nose in front for the first time in two months as preferred prime minister, 41 per cent to 39 per cent.
Satisfaction with Ms Gillard went from 31 per cent to 28 per cent while dissatisfaction rose four points to 62 per cent.
Mr Abbott's satisfaction rating rose from 32 per cent to 35 per cent and dissatisfaction with the Liberal leader fell four points to 54 per cent.
But the first survey of leadership personality traits of both leaders since the August 2010 election and the start of minority government has shown that the intense political fight between Labor and the Coalition has damaged Ms Gillard much more than Mr Abbott.
In the first Newspoll survey test of Ms Gillard's trustworthiness since the election and the announcement of a carbon tax, voter support has slumped from 61 per cent at the 2010 election to 44 per cent last weekend. Mr Abbott's trustworthiness since 2010 fell from 58 per cent to 54 per cent, giving him a 10-point lead over the prime minister.
Ms Gillard's trustworthiness is now equal to John Howard's lowest rating as prime minister in early 2001, when the GST had been introduced and he was seen as "mean and tricky".
Paul Keating is the only prime minister in more than 20 years to have less trust from voters. His nadir came when he was dealing with a recession and reneged on promised "L-A-W" tax cuts after the 1993 election. Kevin Rudd's last rating of trustworthiness, in June 2009, was 70 per cent.
Across all leadership qualities, Ms Gillard has lost ground to Mr Abbott since the election on being likeable, in touch with voters, trustworthy, caring and understanding major issues. He has also wiped out her leads on experience, being decisive and strong and having a vision for Australia.
Ms Gillard's likeability dropped from 77 per cent to 55 per cent and Mr Abbott's fell from 63 per cent to 57 per cent, while her support for being in touch with voters slumped 28 points to 44 per cent as Mr Abbott's fell from 63 per cent to 60 per cent.
The only trait Ms Gillard has kept in front of Mr Abbott is on being less arrogant. Voters pushed Mr Abbott's arrogance factor up from 64 per cent to 67 per cent but Ms Gillard's went up from 45 per cent before the election to 54 per cent. Ms Gillard's ability to keep in touch with voters collapsed from 72 per cent to 44 per cent, while Mr Abbott's fell three points from 63 per cent to 60 per cent.
On key areas of governance, Mr Abbott either increased or held his lead over Ms Gillard as being seen to be more capable of handling the economy, national security and dealing with asylum-seekers, or wiped out or halved a lead in areas of Ms Gillard's strength as a Labor prime minister in health, climate change and even education.
Mr Abbott doubled his lead over Ms Gillard as an economic manager to 15 percentage points, 49 per cent to 34 per cent, and increased his lead on asylum-seekers to 22 points, 48 per cent to 26 per cent. He kept his national security lead of 48 per cent to 32 per cent, all due to a significant proportion of Labor voters preferring the Liberal leader.
In Labor's traditional strength of managing health and Medicare, Ms Gillard's 24-point lead in 2010 was cut back to a statistically equal 42 per cent to 39 per cent.
Even Ms Gillard's strength in education has been battered with her 31-point lead being halved last weekend to 50-32 per cent.