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Rugby Advertising

Discussion in 'Rugby Discussion' started by barbarian, Dec 9, 2010.

  1. andyq Peter Burge (5)

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    Surely it's not all about cash though.

    I mean, they hardley ever even show match footage. There's a limit to how excited one can get from watching stills / slowmo of men in tight shirts :confused:
  2. p.Tah John Thornett (49)

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    And I rather they spent what precious resources they have on things that may yield a better return. Its well quoted that retailing tycoon, the pioneer of modern marketing John Wanamaker once said, "I know that half of my advertising doesn't work. The problem is, I don't know which half." Some have suggested that he was being generous.

    A worthwhile advert will cost hundreds of thousands of dollars to produce and then there is the media spend to get it in front of viewers. then what? Will kids want to start playing rugby? Will people attend more games? Will people watch more rugby on TV? will the general public be able to name the Wallaby XV? One advert cannot achieve all these things. An advert needs a single proposition, a 'call to action'.

    What do we think a rugby advert should achieve?

    I think the key to the future success of rugby in Australia is improved participation numbers across all levels. There are more productive ways of achieveing this than using an advert.

    As enjoyable as great adverts are to watch, for the most part they don't do much more than act as a 'brand reminder'. Rugby needs to get the 'brand' out there more often, but there are better ways to achieve this IMO.
  3. Dismal Pillock Geoff Shaw (53)

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    wft the ads to the right of the forum there, wft have I done to deserve this?

    i dont remember browsing the mens viagra over-40 muscle building websites required to trigger this shit oh God the things I could do to this pic with my tonka toy MS Paint set, holy shit, I think I need a cuppa tea and a lie down
    cyclopath likes this.
  4. Gagger Nick Farr-Jones (63)

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    Fucken George Bush is looking buff these days
  5. waiopehu oldboy David Wilson (68)

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    Anyone else getting told on a regular basis that they are the 1,000,000 visitor to the site & have therefore been given the chance to win an Apple product by merely clicking on the link provided? I fully understand the need for G&GR to run ads but surely this could & should have been screened out.
  6. Gagger Nick Farr-Jones (63)

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    Ive screened almost every other ad on Google, must have missed that one
    waiopehu oldboy likes this.
  7. waiopehu oldboy David Wilson (68)

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    Good of you to take the rap for the failings of your unpaid minions (unless of course you're not permitted to have unpaid minions, in which case BAD GAGGER! BAD GAGGER! Cover story restored :))
    Gagger likes this.
  8. cyclopath Phil Waugh (73)

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    He wouldn't let minions fuck around with the revenue generation side of things! Well, not me anyway.
    Dave minion.gif
    Gagger and waiopehu oldboy like this.
  9. liquor box Ken Catchpole (46)

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    I would like an advert that doesn't rely on backs.

    I want rucking, blood and scrums getting destroyed.

    For the England series why not show the reds arse raping the Tahs, then old footage (maybe in black and white) of England destroying us and then have "its time to get even".

    I want the face of the Wallabies to be a genuine man who doesn't shave his legs and chest and who isn't scared of getting hurt.

    Big hits don't show how tough the game is, having your face rucked and continuing shows how tough it is.

    This may not get new viewers but I want to get to game day and when the first scrum is called be on the edge of my seat wanting the Wallabies to drive their knees into the England hooker's head.

    Put this to the greatest speech in Rugby "lets roll them c**ts" and you have a winner in my books...or you could have some pansy doing a chip kick
    Scoey likes this.
  10. Dismal Pillock Geoff Shaw (53)

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    wow, those ads off to the side there, it's almost as if Gagger and Moses are following me around the internet.
    [IMG]
    Thanks Gagger and Moses!
  11. Dismal Pillock Geoff Shaw (53)

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    What is all that rubbish in my new record shelving? And get that golf bag out of there, ffs, sofa goes there. The artsy golf view can stay, huge Technics on either side.

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