LevitatingSocks
Bill Watson (15)
I think you'd have to combine this idea with a more relaxed fit supporters jersey for it to work. I'd consider myself to be in decent shape and I feel ridiculous wearing my rugby game kit anywhere other than the gym with how tight they are nowadays.Thinking outside the box and around some of the chat that Super Rugby team jerseys not really relevant in 'pop culture'.
Super Rugby could do worse than having a televised jersey launch event for all teams at a single venue (maybe where Super Round is due to be played that year), where they showcase their home and alternate strips for the year, alongside any strips such as heritage and pacific islands.
Would also be good if each team had a custom Super Round jersey that took inspiration from a different aspect of their home city. The NBA currently has a CITY edition jersey and most of them look really good and they change them up quite frequently. Those jerseys would be the ones to push on socials to the younger generation.
It's something that none of our competitors are actually doing at the moment as a large scale event.
Not saying you have to go full early 2000s rap culture 2XL oversized tops like what's very trendy right now, but something slightly more forgiving in fit would probably sell if the designs are done right.
Even some sort of faux retro inspired t-shirts similar to what Angus Scott-Young made for the Reds a couple years back would get some love.