Broadcast options for Australian Rugby

liquor box · Mar 10, 2024

I am a bit disappointing, but not surprised that there was no mention of Super Rugby on ABC Offsiders this morning. The Reds win should have been mentioned and I would have thought the Rebels would have been too given the turmoil off the field.

Dctarget · Mar 14, 2024

Drew's story about Busta Rhymes is all time, jesus.

LeCheese · Mar 14, 2024

Dctarget said:
Drew's story about Busta Rhymes is all time, jesus.

Having it kick off after confusing him with Xzibit is just pure gold

Dctarget · Mar 14, 2024

LeCheese said:
Having it kick off after confusing him with Xzibit is just pure gold

Listening to their bender stories makes me think of that research paper that showed a correlation between successful athletes and risk taking. You're willing to repeatedly run into Joe Rokocoko, you're also willing to do a marathon after a straight 3 day bender then try and fight Busta Rhymes.

Crashy · Mar 14, 2024

anyone find the ratings for the Reds / Chiefs game on Sat night?

JRugby2 · Mar 14, 2024

Crashy said:
anyone find the ratings for the Reds / Chiefs game on Sat night?

Ranking Report (Overnight - Sporting Events)

Rank	Station	Program	Total (000s)	Sydney (000s)	Melbourne (000s)	Brisbane (000s)	Adelaide (000s)	Perth (000s)
1	Seven	SEVEN'S AFL: SATURDAY NIGHT FOOTBALL	270.3	35.2	181.9		53.2
2	Seven	SEVEN'S AFL: SATURDAY NIGHT FOOTBALL - PRE MATCH	154.5	31.4	123.1
3	Gem	SUPER RUGBY PACIFIC 2024	59.1	20.4	5.7	17.7	6.0	9.4
4	7mate	SEVEN'S AFL: SATURDAY NIGHT FOOTBALL	55.1			16.0		39.1
5	10 Bold	FOOTBALL: ISUZU UTE A-LEAGUE	29.8	13.9	6.7	3.6	4.2	1.5
6	Gem	SUPER RUGBY PACIFIC 2024 -POST MATCH	27.5	4.4	0.9	9.6	2.9	9.7
7	Seven	SEVEN'S AFL: SATURDAY NIGHT FOOTBALL - POST MATCH	22.6				22.6
8	7mate	SEVEN'S AFL: SATURDAY NIGHT FOOTBALL - POST MATCH	18.9			10.8		8.1
9	10 Bold	FOOTBALL: ISUZU UTE A-LEAGUE POST GAME	17.8	10.0	4.2	0.8	1.8	0.9
10	Gem	SUPER RUGBY PACIFIC 2024 -PRE MATCH	13.8	7.4	3.6	2.5	0.4
11	10 Bold	FOOTBALL: ISUZU UTE A-LEAGUE PRE GAME	12.6	7.6	1.4	1.8	1.7
12	7mate	SEVEN'S AFL: SATURDAY NIGHT FOOTBALL - PRE MATCH	8.6			2.9	5.7

Just shy of 60K, or - about as good as the NRL was to Americans (not including those who watched on Stan Sport - those numbers are shrouded in secrecy)

This is outside the top 20 programs for the evening. These are some of the high quality programs Australians prefer to watch on FTA.

Ranking Report

Rank	Station	Program	Total (000s)	Sydney (000s)	Melbourne (000s)	Brisbane (000s)	Adelaide (000s)	Perth (000s)
1	Seven	SEVEN NEWS - SAT	635.1	117.6	200.4	128.8	97.3	90.9
2	Nine	9NEWS SATURDAY	529.8	115.3	212.6	102.6	53.4	45.9
3	ABC TV	ABC NEWS-SA	411.0	97.4	122.9	69.7	56.0	65.0
4	Nine	A CURRENT AFFAIR -SAT	382.7	96.0	147.9	69.1	40.5	29.1
5	Nine	SPACE INVADERS	284.6	56.7	89.5	67.4	31.6	39.4
6	Seven	SEVEN'S AFL: SATURDAY NIGHT FOOTBALL	270.3	35.2	181.9		53.2
7	ABC TV	LIFE AFTER LIFE-EV	265.6	69.9	74.2	47.0	33.3	41.2
8	ABC TV	ENDEAVOUR RPT	194.7	51.3	52.9	33.0	25.2	32.3
9	Nine	SPECTRE	172.8	52.0	47.9	36.7	17.9	18.4
10	Seven	SEVEN'S AFL: SATURDAY NIGHT FOOTBALL - PRE MATCH	154.5	31.4	123.1
11	10	THE DOG HOUSE	140.7	39.6	32.4	24.6	19.6	24.5
12	Seven	BORDER SECURITY - AUSTRALIA'S FRONT LINE - PM (R)	131.0			70.5		60.5
13	10	AMBULANCE AUSTRALIA ENCORE	125.6	28.7	29.4	32.9	16.1	18.4
14	SBS	SBS WORLD NEWS	113.2	45.1	25.0	18.2	12.3	12.5
15	SBS	BRITAIN'S MOST BEAUTIFUL ROAD	105.5	29.2	33.0	13.7	12.1	17.6
16	ABC TV	BACK ROADS S10-ENCORE	102.4	18.7	31.0	23.7	16.1	12.9
17	10	AMBULANCE UK RPT	95.7	19.9	28.9	20.6	15.0	11.4
18	SBS	SCOTLAND'S SCENIC RAILWAYS	84.1	20.6	26.7	10.6	14.4	11.8
19	GO!	LEGALLY BLONDE -EV	83.8	23.1	32.2	10.9	7.3	10.4
20	10	THE DOG HOUSE AUSTRALIA ENCORE	76.6	16.9	25.3	10.7	10.9	12.8

Strewthcobber · Mar 14, 2024

@JRugby2 where do you find that overnight sports report rating data? Do you have to pay for it?

The Ghost of Raelene · Mar 14, 2024

Bloody Space Invaders doing numbies!

WorkingClassRugger · Mar 14, 2024

JRugby2 said:
Ranking Report (Overnight - Sporting Events)

Rank Station Program Total (000s) Sydney (000s) Melbourne (000s) Brisbane (000s) Adelaide (000s) Perth (000s)
1 Seven SEVEN'S AFL: SATURDAY NIGHT FOOTBALL
270.3
35.2
181.9
53.2
2 Seven SEVEN'S AFL: SATURDAY NIGHT FOOTBALL - PRE MATCH
154.5
31.4
123.1
3 Gem SUPER RUGBY PACIFIC 2024
59.1
20.4
5.7
17.7
6.0
9.4
4 7mate SEVEN'S AFL: SATURDAY NIGHT FOOTBALL
55.1
16.0
39.1
5 10 Bold FOOTBALL: ISUZU UTE A-LEAGUE
29.8
13.9
6.7
3.6
4.2
1.5
6 Gem SUPER RUGBY PACIFIC 2024 -POST MATCH
27.5
4.4
0.9
9.6
2.9
9.7
7 Seven SEVEN'S AFL: SATURDAY NIGHT FOOTBALL - POST MATCH
22.6
22.6
8 7mate SEVEN'S AFL: SATURDAY NIGHT FOOTBALL - POST MATCH
18.9
10.8
8.1
9 10 Bold FOOTBALL: ISUZU UTE A-LEAGUE POST GAME
17.8
10.0
4.2
0.8
1.8
0.9
10 Gem SUPER RUGBY PACIFIC 2024 -PRE MATCH
13.8
7.4
3.6
2.5
0.4
11 10 Bold FOOTBALL: ISUZU UTE A-LEAGUE PRE GAME
12.6
7.6
1.4
1.8
1.7
12 7mate SEVEN'S AFL: SATURDAY NIGHT FOOTBALL - PRE MATCH
8.6
2.9
5.7

Just shy of 60K, or - about as good as the NRL was to Americans (not including those who watched on Stan Sport - those numbers are shrouded in secrecy)

This is outside the top 20 programs for the evening. These are some of the high quality programs Australians prefer to watch on FTA.

Ranking Report

Rank Station Program Total (000s) Sydney (000s) Melbourne (000s) Brisbane (000s) Adelaide (000s) Perth (000s)
1 Seven SEVEN NEWS - SAT
635.1
117.6
200.4
128.8
97.3
90.9
2 Nine 9NEWS SATURDAY
529.8
115.3
212.6
102.6
53.4
45.9
3 ABC TV ABC NEWS-SA
411.0
97.4
122.9
69.7
56.0
65.0
4 Nine A CURRENT AFFAIR -SAT
382.7
96.0
147.9
69.1
40.5
29.1
5 Nine SPACE INVADERS
284.6
56.7
89.5
67.4
31.6
39.4
6 Seven SEVEN'S AFL: SATURDAY NIGHT FOOTBALL
270.3
35.2
181.9
53.2
7 ABC TV LIFE AFTER LIFE-EV
265.6
69.9
74.2
47.0
33.3
41.2
8 ABC TV ENDEAVOUR RPT
194.7
51.3
52.9
33.0
25.2
32.3
9 Nine SPECTRE
172.8
52.0
47.9
36.7
17.9
18.4
10 Seven SEVEN'S AFL: SATURDAY NIGHT FOOTBALL - PRE MATCH
154.5
31.4
123.1
11 10 THE DOG HOUSE
140.7
39.6
32.4
24.6
19.6
24.5
12 Seven BORDER SECURITY - AUSTRALIA'S FRONT LINE - PM (R)
131.0
70.5
60.5
13 10 AMBULANCE AUSTRALIA ENCORE
125.6
28.7
29.4
32.9
16.1
18.4
14 SBS SBS WORLD NEWS
113.2
45.1
25.0
18.2
12.3
12.5
15 SBS BRITAIN'S MOST BEAUTIFUL ROAD
105.5
29.2
33.0
13.7
12.1
17.6
16 ABC TV BACK ROADS S10-ENCORE
102.4
18.7
31.0
23.7
16.1
12.9
17 10 AMBULANCE UK RPT
95.7
19.9
28.9
20.6
15.0
11.4
18 SBS SCOTLAND'S SCENIC RAILWAYS
84.1
20.6
26.7
10.6
14.4
11.8
19 GO! LEGALLY BLONDE -EV
83.8
23.1
32.2
10.9
7.3
10.4
20 10 THE DOG HOUSE AUSTRALIA ENCORE
76.6
16.9
25.3
10.7
10.9
12.8

Could be worse. Could be getting A-League numbers. Somehow getting games on the 9 proper would surely bring in more viewers. Enough to probably crack the top 10. Surely.

Crashy · Mar 14, 2024

Aus teams just need to keep being competitive and win - that will bring in the numbers.
I personally watch all my rugby on STAN which I find outstanding at the range of games / comps locally and around the world. Plus the 3-4 rugby shows each week now has got me hooked.

WorkingClassRugger · Mar 14, 2024

Crashy said:
Aus teams just need to keep being competitive and win - that will bring in the numbers.
I personally watch all my rugby on STAN which I find outstanding at the range of games / comps locally and around the world. Plus the 3-4 rugby shows each week now has got me hooked.

I watch on Stan as well. Would be good to know what those numbers are as well.

Strewthcobber · Mar 14, 2024

WorkingClassRugger said:
Could be worse. Could be getting A-League numbers. Somehow getting games on the 9 proper would surely bring in more viewers. Enough to probably crack the top 10. Surely.

Qld v NSW on 24 Feb was on Nine main channel (at least in Qld and NSW) It came 25th on the night with 166k

WorkingClassRugger · Mar 14, 2024

Strewthcobber said:
Qld v NSW on 24 Feb was on Nine main channel (at least in Qld and NSW) It came 25th on the night with 166k

I'm aware. Up against the Matildas which wasn't helpful considering the draw they've become. I was referring more to the competition for viewers last Saturday which was fairly dire in terms of content. And it still doesn't negate from the premise that getting more games on 9 proper would see those figures improve compared to being buried on Gem.

Crashy · Mar 15, 2024

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JRugby2 · Mar 15, 2024

WorkingClassRugger said:
I'm aware. Up against the Matildas which wasn't helpful considering the draw they've become. I was referring more to the competition for viewers last Saturday which was fairly dire in terms of content. And it still doesn't negate from the premise that getting more games on 9 proper would see those figures improve compared to being buried on Gem.

100% mate - by being on the main channel you see a larger "passive" audience than on the multichannels. Saturdays aren't a peak viewing time for networks and advertisers but it's a shame that networks would rather play movie re-runs than live rugby. I speculate one of the reasons is that the one game a week on FTA thing is Nine throwing RA a bone, and they would rather not cannibalise their paywalled STV product too much.

PhilClinton · Mar 15, 2024

I think there is a bit of romanticising about what a difference more FTA exposure would do for the game. When has Super Rugby ever been a big free to air product?

In 2024 the sporting landscape in Australia is mostly streaming/pay tv based. The issue is more than we are stuck on a provider which is essentially single purpose.

JRugby2 · Mar 15, 2024

PhilClinton said:
I think there is a bit of romanticising about what a difference more FTA exposure would do for the game. When has Super Rugby ever been a big free to air product?

In 2024 the sporting landscape in Australia is mostly streaming/pay tv based. The issue is more than we are stuck on a provider which is essentially single purpose.

There is no doubt more people would watch something if it was free.

Braveheart81 · Mar 15, 2024

JRugby2 said:
There is no doubt more people would watch something if it was free.

I think the data over a long period of time though suggests that the incremental increase in viewers isn't significant enough to make it worthwhile to accept significantly lower broadcast deals to have more FTA exposure.

If there was a huge untapped market out there screaming for FTA rugby content we'd see it in test match FTA ratings.

Strewthcobber · Mar 15, 2024

JRugby2 said:
100% mate - by being on the main channel you see a larger "passive" audience than on the multichannels. Saturdays aren't a peak viewing time for networks and advertisers but it's a shame that networks would rather play movie re-runs than live rugby. I speculate one of the reasons is that the one game a week on FTA thing is Nine throwing RA a bone, and they would rather not cannibalise their paywalled STV product too much.

RA made it a contractual part of the broadcast deal, and accepted less money from the broadcaster to get it on FTA.

Nine/Stan don't want us watching on FTA, they want us paying $30/month on Stan

JRugby2 · Mar 15, 2024

Agree with everything you're saying there, but that's overcomplicating my point. I'm simply stating the fact that more people would more rugby if it was more freely available and more easily accessible (on main channels, not multis).

FTA TV exposure isn't the silver bullet we need for Australian rugby success rather than a nice consequence of it already being successful and popular.

Braveheart81 said:
I think the data over a long period of time though suggests that the incremental increase in viewers isn't significant enough to make it worthwhile to accept significantly lower broadcast deals to have more FTA exposure.

If there was a huge untapped market out there screaming for FTA rugby content we'd see it in test match FTA ratings.

Broadcast options for Australian Rugby

Greg Davis (50)

John Eales (66)

Peter Johnson (47)

John Eales (66)

Arch Winning (36)

Frank Nicholson (4)

Mark Ella (57)

Andrew Slack (58)

David Codey (61)

Arch Winning (36)

David Codey (61)

Mark Ella (57)

David Codey (61)

Arch Winning (36)

Frank Nicholson (4)

Geoff Shaw (53)

Frank Nicholson (4)

Will Genia (78)

Mark Ella (57)

Frank Nicholson (4)