Broadcast options for Australian Rugby

[Rebels3]

Metro FTA Audience was 323,000

- sneaked into the top 20 highest shows of the day
- NSW 145k
- QLD 70k
- Vic 53k
- WA 34k
- SA 20k

All only capital city figures

So add Stan, regional, Canberra, etc. can easily see where the 429k average was coming from

 

[Dan54]

323,000 is very good isn't it. Rugby is an international game isn't it, that's our strong point!

 

[Adam84]

Metro FTA Audience was 323,000

- sneaked into the top 20 highest shows of the day
- NSW 145k
- QLD 70k
- Vic 53k
- WA 34k
- SA 20k

All only capital city figures

So add Stan, regional, Canberra, etc. can easily see where the 429k average was coming from

Nah that 423k would only be Gem viewers including regional, Stan is seperate.

So add in Stan and that average figure across the platforms would be 550k

 

[Derpus]

- sneaked into the top 20 highest shows of the day

As someone who doesn't watch FTA TV this kinda blows my mind. What are these 19 other shows that so many people across the country watch in a single day?

Surely there are only so many shows like Farmer Wants a Wife?

 

[Wilson]

As someone who doesn't watch FTA TV this kinda blows my mind. What are these 19 other shows that so many people across the country watch in a single day?

Surely there are only so many shows like Farmer Wants a Wife?

News programs are often amongst the highest rated, probably make up half of that top 20

 

[Adam84]

Nine CEO confirmed Stan has an audience of 200k for the first test match, on top of the GEM broadcast this is a total of 629k

 

[Dan54]

Once again, I know Breakdown a NZ programme, but would of pleased some in Brisbane last night, as they came on wearing team jerseys for some reason, and Ken Laban was wearing a Kenmore Bears Junior's one. Apparently his grandson plays for them. I quite liked it anyway.

 

[Derpus]

Nine CEO confirmed Stan has an audience of 200k for the first test match, on top of the GEM broadcast this is a total of 629k

Is that enough on Stan to justify the money they are throwing at us? Kinda doesn't seem like it.

 

[Wilson]

Is that enough on Stan to justify the money they are throwing at us? Kinda doesn't seem like it.

Earlier this year subscribers were at 150k, so it's great to see that sort of growth in viewer numbers coming into the first test of the season.

From all accounts they're really happy so far - that 200k number comes from this article where Sneesby is crowing about the success they've had.

 

[Adam84]

Is that enough on Stan to justify the money they are throwing at us? Kinda doesn't seem like it.

Nine paid $30million/annum.
200’000 subscriptions at $10 -$24 each is anywhere between $24 - $57million a year in subscriptions.

Not including the advertising revenue from FTA matches which Ten last paid $4million/annum(not including Super Rugby), so assume $4-6million in advertising revenue generated.

 

[Derpus]

So covering costs + a modest return in the first year (roughly). Doesn't seem bad at all.

 

[Adam84]

It’s hard to know how it’s broken down, whether production costs are inclusive, whether some advertising was a one off overhead by Nine to establish the platform etc.

But depending on the Stan subscribers and a basic analysis of numbers, it could be providing a ROI of anywhere between $2-20million.

 

[Dan54]

It’s hard to know how it’s broken down, whether production costs are inclusive, whether some advertising was a one off overhead by Nine to establish the platform etc.

But depending on the Stan subscribers and a basic analysis of numbers, it could be providing a ROI of anywhere between $2-20million.

Yep, noone ever works it out do they, is rugby Stan's only sport, ot do they have to buy any others? But of course rugby would be showing them a profit, they not a charity and that's great.

 

[Adam84]

Yep, noone ever works it out do they, is rugby Stan's only sport, ot do they have to buy any others? But of course rugby would be showing them a profit, they not a charity and that's great.

There is tennis, but I wasn’t using the metric of overall subscribers, I was using the metric of those who watched the Wallabies test

 

[Dan54]

There is tennis, but I wasn’t using the metric of overall subscribers, I was using the metric of those who watched the Wallabies test

Yep, I agreeing it good, they wouldn't be paying a huge amount for tennis anyway.

 

[Adam84]

Wallaby vs France 1st Test
Metro GEM: 323,000
Metro + Regional: 429,000
Stan: 200,000
Total: 629,000

Wallaby vs France 2nd Test
Metro GEM: 326,000
Metro + Regional: TBC
Stan: TBC
Total: TBC

 

[Tomikin]

I have to say my Stan Stream was shit last night (and the first test) through fetch box, sometimes no sound, sometimes no sound no picture, sometimes just would do a picture with a countdown on it. I gave up last night and just watched it on 9HDGEM... I've never had an issue all through super au / tt but the tests have been woeful.

 

[Adam84]

I streamed it through Apple TV, and had a crisp feed all night

 

[Ignoto]

Was fine on my Sony tv with the Stan App. Was also fine on my iPhone using the Stan app while I waited for kick off.

 

[Pass it to Dunning!]

Watched it via Chromecast. Probably the best rugby livestream this year for me.