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2019 TV ratings and crowd numbers

Discussion in 'Rugby Discussion' started by Strewthcobber, Feb 1, 2019.

  1. Strewthcobber Paul McLean (56)

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    p.Tah and RugbyReg like this.
  2. Strewthcobber Paul McLean (56)

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    A note on Kayo given that it's (probably) a bit of a game changer.

    I have no doubt that lots of people are now streaming sport where they previously weren't. Kayo streaming numbers haven't been released so far.

    However, I don't think it should impact on the ratings numbers too much though given the following points:
    • oztam base subscription TV ratings on a sample of 2,120 homes with subscription TV across Australia https://oztam.com.au/TheOzTAMPanel.aspx
    • ratings are based on audio, so if anyone on the panel watches Foxtel, Foxtel Go (when it existed), Kayo, an illegal internet stream, or in any other format, as long as the audio matches the database, it will be recorded in the rating data.
    • Foxtel subscribers previously had access to Foxtel Go, so if their preference was to watch away from home or in a bedroom under the covers etc, they already had that option.
    If ratings (note not viewers!) are down this year, it's probably because fewer people with Foxtel are watching rugby, not because they are choosing a different method of watching rugby.
    Always good to remember, the ratings are an awful way to measure how many people are watching a match, but they are the best we have and are what the industry base their advertising etc on.
    p.Tah and RugbyReg like this.
  3. Strewthcobber Paul McLean (56)

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    Sevens didn't trouble the scorers on any of the three days for ratings in a weekend dominated by cricket on Foxtel. Pretty big drop from 100k it did a couple of years ago.


    19,000 on Saturday and 24,000 sell out on Sunday is a better story, but still a big revenue hit for RA compared to previous years
  4. RugbyReg Stirling Mortlock (74)

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    I can only assume they were compensated by the NSW Govt for moving it to Spotless so the revenue hit may not have been as big.
    Strewthcobber likes this.
  5. Strewthcobber Paul McLean (56)

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    Good point, didn't consider that.

    Anyway shows the event can draw a crowd away from the east, looking forward to Parra next year
    RugbyReg likes this.
  6. RugbyReg Stirling Mortlock (74)

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    is that confirmed?
  7. sunnyboys Alfred Walker (16)

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    SA pulled 55000 to a double header SR trials with a "Marvel" theme over the weekend.
    Strewthcobber likes this.
  8. Strewthcobber Paul McLean (56)

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    Not confirmed but pretty likely I'd say.
    http://rugby.com.au/news/2019/02/02/sevens-sydney-parramatta


    RugbyReg likes this.
  9. half Arch Winning (36)

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    Numbers out for Kayo

    https://mediaweek.com.au/news-corp-reveals-subscription-numbers-for-kayo-updates-newspaper-subs/

    As of February 5, 2019, there were 115,000 Kayo Sports subscribers, of which approximately 100,000 were paying subscribers. Broadcast subscriber churn in the quarter was 15.6% compared to 14.5% in the prior year, reflecting the impact of the price increase implemented in October. Broadcast ARPU for the quarter declined 3% compared to the prior year to A$78 (US$56), reflecting a 2% negative impact related to the adoption of the new revenue recognition standard.
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  10. Strewthcobber Paul McLean (56)

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  11. sunnyboys Alfred Walker (16)

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    other good thing about those Kayo numbers is that they haven't cannibalised the premium foxtel subs. so hopefully these are new people to the pay for sport pool. and hopefully some of them are rugby people!

    this current quarter is typically the biggest for new subs, as the major footy codes are getting ready to kick off.

    for rugby's sake lets hope plenty of rugby fans can shell out the $25 for at least 6 months a year.
  12. half Arch Winning (36)

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    What will be interesting will be if these numbers pick up once SR, NRL & AFL start.

    The major summer sports are cricket, tennis & soccer with both cricket and tennis on FTA as well.
  13. Slim 293 Jason Little (69)

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    Like some others, I'm waiting for GoT to finish and then will probably dump my current Foxtel Now subscription and grab Kayo in time for the RWC...
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  14. Crashy Dave Cowper (27)

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    looks like less than 35,000 viewers each day though would be hard to measure as it went for 10 hours each day I guess. Wonder how many unique viewers watched at least 1 game over the 2 1/2 days.
  15. WorkingClassRugger Mark Ella (57)

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    56k for the Brumbies/Rebels game and 40k for the Chiefs/Highlanders. Could have been worse though. The A-League managed just 18k and 31k for their Friday night fixtures.
  16. Strewthcobber Paul McLean (56)

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    8500 for Brumbies v Rebels. Shame, game deserved more than that.

    Up on 5,200 for the same fixture last year
  17. WorkingClassRugger Mark Ella (57)

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    I actually looked up the ratings for that game last year and last night was actually up 14k viewers.
  18. Sully John Eales (66)

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    They did the most important thing they could do last night and that was produce a watchable product. Brumbies crowds have been horrible for years.
    dru and Pass it to Dunning! like this.
  19. Strewthcobber Paul McLean (56)

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    17,111 at Brookvale Oval did not get a watchable product at Tahs v Hurricanes
  20. Crashy Dave Cowper (27)

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    I was there. Good atmos and i dont think the mood was sombre at the end. Just a good night of rugby for the local community who turned up in numbers. Lots of friends, family and good times.
    But yes am gutted about that last kick!
    Rugby alive on the northern beaches.

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