But where is that value derived from? If the $300k outlay to have it broadcast isn't generating greater returns through sponsorship or gate takings then is it really worth it, or would that $300k be better off spent as a direct grant to the clubs.
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I start from the premise that at the very least, we now have a pretty good standard of rugby on FTA every Saturday, at the same time.
I do not know how much that is worth, partly because some of the benefit is intangible, or at best, very difficult to put a value on.
What is the value of winning a new "customer"? Most organisations put a value of at least $100. So one way of looking at the alleged cost of 300k per annum is that we break even if 3,000 people gst interested in the game each year, who were not interested before.
I am not putting this forward as the answer, but marketing people would look at this sort lf calculation.
I got interested in the game because (a) it was being played at an oval less than 1 km from my home, and (b) because my school played it.
Given that not many schools play it, and a lot of kids will never see it except on television (if it shown on FTA), the potential value of this telecast seems obvious.
