Many, including on this forum, have reacted negatively to the "brand" comment when signing from the Rebels. You have since stated that you were misunderstood - would you like to take the opportunity to clarify this?
I honestly think the brand thing was a poor choice of words - how often have we heard people say that this or that team plays an exciting brand of rugby? I think what he meant was along similar lines - rather than himself as a brand. Maybe - might be worth finding out as many rubbish him over this.