Australian rugby/RA

[Wilson]

Looks like it'll at least include some classic style supporters jerseys:

from: https://www.rmwilliams.com.au/wallabies-collection.html?lang=en_AU

 

[KOB1987]

Who got RMW, Twiggy or Nicola?

 

[PhilClinton]

I can't think of a line of products that more aligns with the whole 'private schoolboy' trope which rugby is associated with.

Interesting they're leaning into it so much considering part of the issue with the game at the moment is they need to broaden their supporter base.

Looking forward to seeing my red wine collecting uncle decked out at the next family BBQ.

 

[LeCheese]

I can't think of a line of products that more aligns with the whole 'private schoolboy' trope which rugby is associated with.

Interesting they're leaning into it so much considering part of the issue with the game at the moment is they need to broaden their supporter base.

Looking forward to seeing my red wine collecting uncle decked out at the next family BBQ.

Part of me wonders if they're concerned that they're losing their 'traditional' fanbase (i.e. private schools), so they're trying to shore it up. Maybe that's Phil's idea of grassroots - granted, of course, that this would've been in the works long before his tenure began

 

[PhilClinton]

Part of me wonders if they're concerned that they're losing their 'traditional' fanbase (i.e. private schools), so they're trying to shore it up. Maybe that's Phil's idea of grassroots - granted, of course, that this would've been in the works long before his tenure began

Us Phil’s aren’t too bright.

 

[KOB1987]

I can't think of a line of products that more aligns with the whole 'private schoolboy' trope which rugby is associated with.

Interesting they're leaning into it so much considering part of the issue with the game at the moment is they need to broaden their supporter base.

Looking forward to seeing my red wine collecting uncle decked out at the next family BBQ.

You guys are looking at it from a Wallabies supporters (fanbase) perspective whereas the objective from RM WIlliams here is to realign with their traditional customer base after the US private equity firm that owned it prior did its best to butcher the brand. The two 'bases' are very aligned however so I can see what RMW are trying to do. It's not RA doing the marketing, it's RMW.

 

[Tomthumb]

I can't think of a line of products that more aligns with the whole 'private schoolboy' trope which rugby is associated with.

Interesting they're leaning into it so much considering part of the issue with the game at the moment is they need to broaden their supporter base.

Looking forward to seeing my red wine collecting uncle decked out at the next family BBQ.

Prefer a partnership with pointsbet?

 

[Adam84]

You guys are looking at it from a Wallabies supporters (fanbase) perspective whereas the objective from RM WIlliams here is to realign with their traditional customer base after the US private equity firm that owned it prior did its best to butcher the brand. The two 'bases' are very aligned however so I can see what RMW are trying to do. It's not Rugby Australia doing the marketing, it's RMW.

And more to the point, any sponsor that is willing to launch dedicated lines to expand and value add on the sponsorship should be applauded.

Sure it’s cliche, but you still don’t ignore your strengths when trying to expand into other areas.

 

[Wilson]

You guys are looking at it from a Wallabies supporters (fanbase) perspective whereas the objective from RM WIlliams here is to realign with their traditional customer base after the US private equity firm that owned it prior did its best to butcher the brand. The two 'bases' are very aligned however so I can see what RMW are trying to do. It's not Rugby Australia doing the marketing, it's RMW.

Yeah, it's pretty clear with Phil Waugh featuring heavily in the marketing, as much or more than current players. They're speaking to glory days fans who may have lost connection with R.M. Williams (and probably the current wallabies).

 

[Ignoto]

Say what you want about RM's linkages to private schools and the elitist sectors of society, but, the quality of their products is top notch and is an Australian brand.

The Wallabies have let me down more in the last 12 months than the past 20 years of me wearing RM's products.

 

[Tazzmania]

Who got RMW, Twiggy or Nicola?

50/50, RMW is owned by Tattarang, as is the Western Force.

Twiggy previously owned 100% and has recently given Nicola 50% of Tattarang, therefore 50 % of RMW and 50% of The Western Force

Tattarang Group Portfolio

They fall under the consumer and lifestyle portfolio of investments

 

[Sword of Justice]

50/50, RMW is owned by Tattarang, as is the Western Force.

Twiggy previously owned 100% and has recently given Nicola 50% of Tattarang, therefore 50 % of RMW and 50% of The Western Force

Tattarang Group Portfolio

They fall under the consumer and lifestyle portfolio of investments

I believe Nicola is a director and is the more passionate fan apparently. Doors closing but windows opening stuff for Australian Rugby.

 

[PhilClinton]

You guys are looking at it from a Wallabies supporters (fanbase) perspective whereas the objective from RM WIlliams here is to realign with their traditional customer base after the US private equity firm that owned it prior did its best to butcher the brand. The two 'bases' are very aligned however so I can see what RMW are trying to do. It's not Rugby Australia doing the marketing, it's RMW.

Yeh don't get me wrong, I slip into my chestnut RMs and buckle up my chestnut and gold RM logo belt every day on the way to work just like all good private school alum.

But it doesn't prevent me from passing judgement on what I see as a very cliche marketing campaign.

I'm sure it will be a success though, I think RMW have done a good job of re-aligning themselves with the Australian public in the last few years, a few campaigns targeted at a younger generation etc.

 

[The_Brown_Hornet]

Am I the only rugby fan in Australia who didn't go to a private school?

 

[The Ghost of Raelene]

Am I the only rugby fan in Australia who didn't go to a private school?

Ew

 

[The_Brown_Hornet]

Haha

 

[Slim 293]

Am I the only rugby fan in Australia who didn't go to a private school?

No, you’re not alone…

I don’t wear RM Williams either, but that’s more of a fashion choice because I suppose some of us rugby fans need to have style.

 

[Dctarget]

No, you’re not alone…

I don’t wear RM Williams either, but that’s more of a fashion choice because I suppose some of us rugby fans need to have style.

Sorry chief I don't think Crocs x Wallabies collab is coming for a while

 

[PhilClinton]

Sorry chief I don't think Crocs x Wallabies collab is coming for a while

We are laughing but geez that would create some buzz about rugby on the socials. Crocs seem to be the dunlop volleys for millennials.

I see they've recently released some Taco Bell branded stuff - they're obviously keen for any partnership!

 

[LeCheese]

We are laughing but geez that would create some buzz about rugby on the socials. Crocs seem to be the dunlop volleys for millennials.

I see they've recently released some Taco Bell branded stuff - they're obviously keen for any partnership!

Chuck in a collab with Oodie and you're onto a winner