Absolutely, I was never suggesting that Easts were in a different/poorer position than anyone else.
The entire comp is propped up by benefactors.
The very fact that gate receipts are so low demonstrates that clubs are relying upon a very narrow base.Which is a very dangerous game,when some people are being paid to be there.
Yes i went to quite a number of Southern District games in 2011 and since moving to Randwick last year i have attended a number of their games as well...
You are looking at this from one direction, but marketing can be a multi-demensional approach to developing brand awareness or improving the value of the company. Sponsorship holds a niche position in the marketing mix due to its effectiveness in building brand awareness, providing differentiated marketing platforms, facilitating direct buisness benefits and providing a valuable networking and hospitality opportunity
Sponsors may also enjoy the positive and socially responsible image from sports sponsorship, giving them a favourable impression from sponsoring and event/person because they are represented as providing a 'scholarship' for a sports player or support to a team.
Increasingly sponsorships are being used strategically inside companies to motivate employees or facilitate major structural change, such as a merger, there is research indication that there are relationships between sports sponsorship and employee's personal identity, morale and job satisfaction.
Have a look around at many of the professional teams and some of the abstract sponsors that they have on board, many of whom receive absolutely no jersey or ground advertising, based on your logic these are benefactors as well?
