Lions Tour 2025

[LeCheese]

Brisbane secure 3rd Lions test over Perth and Adelaide, Lions match against the Reds set to kick-off the 9 game tour also

Brisbane fights off other cities to secure coveted Lions rugby Test

Adelaide and Perth put up big money in hope they might host a game between the Wallabies and the Lions in 2025, but Brisbane appears to have won the biggest prize.

www.brisbanetimes.com.au

Immense. Turns out money, while important, isn't the only thing that matters - might be news to some here

 

[Jimmy_Crouch]

yeah the irony..hypocrisy of the situation isn't lost.
FWIW I believe all international tests should feature some kind of profit sharing.

And some basic requirement of tier one teams playing a certain number of tier two teams at home annually.

 

[Derpus]

Immense. Turns out money, while important, isn't the only thing that matters - might be news to some here

Really? I assume any suggestion it wouldn't be at Suncorp was a leveraging position to suck more money out of the Qld government.

 

[Adam84]

Really? I assume any suggestion it wouldn't be at Suncorp was a leveraging position to suck more money out of the Qld government.

Undoubtedly it was. From reports though, QLD Govt still didn’t match WA and SA $$ offers. Maybe they met halfway

 

[Marce]

I feel for you mate, 6 months is brutal

Yeah, it looks like a Chinese company lol

 

[RugbyReg]

Undoubtedly it was. From reports though, QLD Govt still didn’t match WA and SA $$ offers. Maybe they met halfway

I suspect we are going to hear about some other QLD Govt investment into rugby....they talk about "rugby's legacy in the state". I suspect there are more announcements to come.

 

[LeCheese]

I suspect we are going to hear about some other QLD Govt investment into rugby....they talk about "rugby's legacy in the state". I suspect there are more announcements to come.

Ballymore eastern grandstand funding?

 

[Braveheart81]

Pretty sure it’s a profit sharing agreement because Lions felt hard done by that they generated revenue for other counties

There was certainly still a profit sharing agreement prior to the JV structure. I think the new structure that commenced with the last Lions Tour in South Africa increases the level of collaboration and control that the Lions have over the tour and the financial side of things. That certainly makes a lot of sense for all parties. Any IP Rugby Australia had from the last Lions Tour is well and truly out the door 12 years later whereas there's some continuity in the Lions organisation because they do it every four years.

For reference, the Lions generated slightly less revenue from the South Africa tour (playing tests with no crowds) than they did on the NZ tour four years earlier (£20.1m vs £22.1m) but made a slightly higher overall profit (£8.2m vs £7.8m).

 

[RugbyReg]

There was certainly still a profit sharing agreement prior to the JV structure. I think the new structure that commenced with the last Lions Tour in South Africa increases the level of collaboration and control that the Lions have over the tour and the financial side of things. That certainly makes a lot of sense for all parties. Any IP Rugby Australia had from the last Lions Tour is well and truly out the door 12 years later whereas there's some continuity in the Lions organisation because they do it every four years.

For reference, the Lions generated slightly less revenue from the South Africa tour (playing tests with no crowds) than they did on the NZ tour four years earlier (£20.1m vs £22.1m) but made a slightly higher overall profit (£8.2m vs £7.8m).

So some sense in RA giving a test to QLD where the direct revenue they have to share with BIL is less, but there is expected other benefit to RA (funding support elsewhere) as leverage

 

[Braveheart81]

So some sense in Rugby Australia giving a test to QLD where the direct revenue they have to share with BIL is less, but there is expected other benefit to Rugby Australia (funding support elsewhere) as leverage

I don't know if this really interacts with the B&I Lions agreement but I think it is common sense from Rugby Australia. Queensland clearly needed to come to the party with a sizable government contribution to secure the event because it is worth a lot of money but likewise Rugby Australia probably doesn't want to say no to Queensland given their importance to rugby in this country.

 

[Adam84]

There was certainly still a profit sharing agreement prior to the JV structure. I think the new structure that commenced with the last Lions Tour in South Africa increases the level of collaboration and control that the Lions have over the tour and the financial side of things. That certainly makes a lot of sense for all parties. Any IP Rugby Australia had from the last Lions Tour is well and truly out the door 12 years later whereas there's some continuity in the Lions organisation because they do it every four years.

For reference, the Lions generated slightly less revenue from the South Africa tour (playing tests with no crowds) than they did on the NZ tour four years earlier (£20.1m vs £22.1m) but made a slightly higher overall profit (£8.2m vs £7.8m).

previously there wasn't much profit sharing at all, Lions revenue was generated primarily through their own sponsorships. Host unions would generate profits multiple times that of the B&I Lions. It's been a source of contention for years.

I remember reading about this joint venture when launched for the South African tour, and a driving force was to ensure the Lions got their fair share of the revenue generated by their brand. Sure these JV's might improve collaboration and potentially increases the net overall value through synergies, but the core driving force is the profit sharing and the B&I Lions home unions wanting a bigger cut.

South Africa not a great first example of a JV due to COVID, undoubtedly the B&I Lions will profit significantly more on the back of the JV with RA though.

 

[rugbyAU]

CONFIRMED: Lions tour dates, venues announced with big twist on Anzac XV concept and every SR team playing

Almost a year after Hamish McLennan pitched the idea of rebooting the Anzac concept against the British and Irish Lions for their highly anticipated…

www.theroar.com.au

Exhibition game against the Anzac XV to go ahead

Brisbane, Melbourne and Sydney set to host the 3 tests

 

[LeCheese]

@Marce time to start going wild with jersey mockups?

 

[oztimmay]

CONFIRMED: Lions tour dates, venues announced with big twist on Anzac XV concept and every SR team playing

Almost a year after Hamish McLennan pitched the idea of rebooting the Anzac concept against the British and Irish Lions for their highly anticipated…

www.theroar.com.au

Exhibition game against the Anzac XV to go ahead

Brisbane, Melbourne and Sydney set to host the 3 tests

Good. It would be a disgrace if ALL Super Rugby teams didn't play a game against the Lions. One of the best nights at AAMI Park was the BIL vs Rebels tour match. Still mad I didn't get a commemorative jersey.

 

[KOB1987]

View attachment 16891

@Marce time to start going wild with jersey mockups?

That's easy, this old chestnut with black instead of the green

 

[Marce]

View attachment 16891

@Marce time to start going wild with jersey mockups?

If you have to design a jersey according to the percent of players chosen from each country. This should be the jersey:

 

[Dctarget]

Interesting note is that NZRU won't risk eligible 1st string all blacks for the ANZAC team. But OS based ineligible players can be picked: Mo'unga, Aaron Smith, Fainga’anuku, Whitelock etc.

 

[zer0]

Japan might be okay, but not sure how that's going to work if the European clubs don't have to release players (or maybe they would have to release them idk).

Would've thought they'd just make the AB XV/non-ABs players available instead. Better to give the guys who remain in NZ the experience/reward rather than the guys that have headed overseas.

 

[KevinO]

Japan might be okay, but not sure how that's going to work if the European clubs don't have to release players (or maybe they would have to release them idk).

Would've thought they'd just make the AB XV/non-ABs players available instead. Better to give the guys who remain in NZ the experience/reward rather than the guys that have headed overseas.

The French season will be just finished or down to the final at that stage, so depends on the clubs as it's not going to affect there season.

 

[rugbyAU]

confirmed:

Saturday 28 June: Lions vs Western Force, Optus Stadium, Perth

Wednesday 2 July: Lions vs Queensland Reds, Suncorp Stadium, Brisbane

Saturday 5 July: Lions vs New South Wales Waratahs, Allianz Stadium, Sydney

Wednesday 9 July: Lions vs ACT Brumbies, GIO Stadium, Canberra

Saturday 12 July: Lions vs Invitational AU & NZ XV, Adelaide Oval, Adelaide

Saturday 19 July: Lions v Wallabies (First Test), Suncorp Stadium, Brisbane

Tuesday 22 July: Lions v Melbourne Rebels, Marvel Stadium, Melbourne

Saturday 26 July: Lions v Wallabies (Second Test), Melbourne Cricket Ground, Melbourne

Saturday 2 August: Lions v Wallabies (Third Test), Accor Stadium, Sydney

Combined Australian-NZ team returns as British and Irish Lions announce fixtures for 2025 Australian tour

The British and Irish Lions have confirmed their fixtures ahead of the 2025 tour of Australia.

www.rugby.com.au