Omar Comin'
Chilla Wilson (44)
While it would be great for them to continue to sponsor the NRC personally I'd hope that it would have grown enough to develop some value to potential future sponsors. That's going to be an important element to the NRC in going into the future. They need to develop its sponsorship base so they can continue to invest in the competition via marketing it to the community etc.
I really cannot see how a building company would really benefit from brand awareness in the same manner that Hyundai have with the A-League.
I actually hope the NRC stays a fairly grassroots connected competition and not too commercial. I'd like to see crowds and ratings etc improve - and I'm sure they will, but I like it as a semi-pro comp played at suburban grounds with cheap ticket prices.
And I'd guess Buildcorp's clients and potential clients (at least in Sydney and Brisbane) are more likely to be rugby fans than the average person in the community is likely to be a rugby fan. They want to gain awareness and favourability with business decision makers and influencers.